Senior Consumer Insights Manager - DACH (m/f/d)

**Allow us to introduce ourselves** Hello there! We’re Appinio, a global market research company that combines an AI-powered insights platform with expert consultancy. On a mission to make the world a little more fact-based, we help companies understand how consumers think and make smarter decisions. We started out in Hamburg back in 2014, but we’re now humbled to call the world our playground, with over **260 employees** spread across **13 countries** (we’re remote-first), 2600+ international clients, delivering research from **+190 markets,** globally. Want to be a part of the Appinio movement? **🚀** Here at Appinio, we value **transparency** **in our recruitment process**, and we've created a blog to share what to expect during each step of our journey together: **[here](https://www.appinio.com/en/blog/life-at-appinio/appinio-recruitment-process)** **Your mission as a Senior Research Consultant** We are looking for a **Senior Research Consultant (m/f/d)** with a passion for reporting, insights generation, and storytelling to join our Research Consulting Team in DACH. In this role, you will advise and coach clients throughout the entire market research process - from selecting the right methodology and writing questionnaires to charting, interpreting, and presenting results across a variety of projects. You will act as a true sparring partner, exciting clients about customer centricity, agile market research, and innovative methods. You will play a critical role in effectively communicating insights, with a strong focus on engaging storytelling. Additionally, you will create, interpret, and present both high-level and in-depth reports in collaboration with cross-functional teams, ensuring alignment with client expectations and needs. **What you’ll be doing** - Act as a sparring partner for clients in the creation, adaptation, and analysis of market research projects - Design studies (e.g., methodology, target group, sample size) - Create bespoke questionnaires across various use cases (e.g., U&A, tracking, concept testing, creative testing, MaxDiff, Conjoint) - Set up questionnaires and fieldwork on the Appinio platform - Interpret results and provide actionable recommendations; create in-depth reports when needed (including charting, design, and insights) - Present insights with a strong focus on storytelling, actionability, and clear recommendations - Collaborate closely with the Sales team on the project scoping for new customers - Manage projects and contribute to the strategic development of the Research Consulting Team and Appinio products - Integrate AI across all research steps, collaborating with the Product team to enhance AI capabilities **You will thrive in this role if** - You have **more than 6 years of experience** in end-to-end market research and consulting B2B clients, with strong knowledge of quantitative methods and statistics - You have experience designing studies, writing questionnaires, and working across various research methods and use cases - You have experience creating reports (in PowerPoint or G-Slides) based on market research data and are skilled in generating actionable insights, presenting them through clear storytelling to client-side stakeholders across different departments and seniority levels - You bring a strategic and commercially minded approach, translating insights into business impact for clients - You are fluent in English and **proficient in German** (C2 level, spoken and written) - You enjoy working hands-on with tools and platforms, including survey programming and process optimization, combining strategic thinking with practical execution - You are proactive, curious, and driven to go the extra mile to deliver high-quality outcomes, while balancing excellence and efficiency - You have excellent communication skills, a pragmatic mindset, and a strong affinity for data - You have a cooperative and caring attitude **What’s in it for you?** - **Flexibility Policy** - Our flexib…