Senior Consumer Insights Analyst - Ninja

About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. AI at SharkNinja At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in. We’re seeking an exceptional Sr Consumer Insights Analyst to join our high-performance team and make a massive impact. You’ll play a critical role in ensuring the consumer’s voice is at the center of every decision and be the driving force behind innovations that shape the future of our industry. At SharkNinja you’ll not only work on products that revolutionize households but also grow in a culture of high performance and innovation. Your insights will directly shape the future of our products, ensuring the consumer always comes first. If you’re ready to lead with confidence, influence at the highest levels, and make a difference every single day, we’d love to hear from you. Essential Functions · Serve as a consumer insights lead within cross-functional teams, connecting consumer and market intelligence to product development priorities and go-to-market strategy. · Own the full research lifecycle; from designing discussion guides and surveys to moderating sessions, analyzing data, and delivering clear, actionable findings within budget. · Surface latent needs and unmet pain points, translating consumer feedback into specific innovation and product improvement recommendations. · Define the right methodology for each research challenge, selecting and managing external partners to deliver high-quality, efficient execution. · Synthesize quantitative and qualitative inputs into strategic narratives that advance decision-making across product and marketing teams. · Operate with a high degree of autonomy, managing multiple workstreams simultaneously and delivering with minimal direction. Desired Skills and Experience · Methodological Depth: Strong command of qual and quant methods, with the judgment to match the right approach to the business question. · Insight Synthesis: Ability to move beyond data reporting, connecting findings across sources into a clear, compelling point of view. · Strategic Orientation: Thinks beyond the ask; proactively identifies what the business needs to know, not just what was requested. · Early-Stage Instinct: Comfortable operating in ambiguity, with experience shaping product direction in early development phases. · Communication Clarity: Presents insights with confidence and concision to cross-functional partners and senior stakeholders. · Executional Rigor: Manages timelines, vendors, and deliverables end-to-end without dropping quality. · Adaptability: Thrives in a fast-paced environment where priorities shift and resourcefulness is a competitive advantage. Qualifications · Bachelor's degree in Marketing, Psychology, Consumer Behavior, or a relevant quantitative field. · 4–7 years of consumer research experience; CPG or consumer electronics industry experience preferred. · Proven expertise across core methodologies including Concept Testing, TURF, Pricing Sensitivity, Packaging Evaluation, and Segmentation. · Hands-on experience moderating focus groups and conducting one-…