Senior Commercial Activation Lead

Smartly is looking for a Senior Commercial Activation Lead to help turn our most important go-to-market priorities into clear, actionable commercial motions for our revenue teams. This role sits within Commercial Enablement and partners closely across Sales, Customer Success, Agency, Partnerships, Product Marketing, Product, and Commercial leadership. The focus is not simply creating enablement materials or delivering training. The focus is driving field readiness, adoption, and execution against the commercial priorities that matter most. The ideal candidate is a senior commercial operator: structured, proactive, collaborative, and comfortable building from ambiguity. They can translate complex product, market, customer, and competitive inputs into practical field guidance, align stakeholders, create repeatable operating rhythms, and give leaders clear visibility into what is working, where teams are blocked, and what needs to happen next. This is a senior individual contributor role for someone who can move between strategy and execution without getting lost in either. What You Will Do Own commercial activation plans for priority GTM initiatives, product launches, field plays, and revenue motions. Translate product, market, customer, and competitive inputs into seller- and customer-facing narratives, talk tracks, manager guidance, field-ready resources, and adoption plans. Partner with Sales, Customer Success, Agency, Partnerships, Product Marketing, Product, and Insights teams to align messaging, activation plans, field expectations, and success measures. Build enablement motions for strategic priorities such as QBR/HBR excellence, product adoption, expansion plays, customer value storytelling, seasonal opportunities, and major commercial campaigns. Create leadership-ready updates that show what is live, what is moving, where adoption is stuck, what risks exist, and what decisions or support are needed. Develop repeatable playbooks, templates, guides, and operating rhythms that help revenue teams execute consistently across regions, segments, and customer types. Use AI and enablement systems to reduce manual work, improve content reuse, surface commercial insights, and make guidance easier to find, trust, and apply. Act as a senior partner within Commercial Enablement, helping raise the quality bar, improve cross-functional ways of working, and strengthen the function’s commercial impact. What Success Looks Like You bring structure to ambiguous commercial priorities and turn them into clear plans, owners, timelines, field actions, and success measures. Revenue teams understand what to do, why it matters, and how to execute. Commercial leaders have better visibility into activation progress, adoption gaps, blockers, and risks. Product and PMM inputs become practical field guidance, not just launch announcements or slide decks. Strategic motions such as QBRs, product adoption, expansion plays, and GTM launches become more consistent and measurable. Commercial Enablement becomes more proactive, trusted, and connected to revenue outcomes. What We Are Looking For Experience in revenue enablement, sales enablement, GTM strategy, commercial strategy, product marketing, sales strategy, customer success strategy, or revenue operations. Strong understanding of B2B commercial motions, including sales cycles, customer value storytelling, product adoption, expansion, stakeholder alignment, and field execution. Ability to translate complex products, market dynamics, customer needs, and platform capabilities into clear commercial narratives and practical guidance. Experience building field plays, launch plans, QBR/HBR motions, seller guidance, manager toolkits, adoption plans, or commercial operating updates. Excellent written and verbal communication, with the ability to synthesize messy inputs into crisp recommendations and executive-ready updates. Strong cross-functional operating style. Able to partner across Sales, CS, Agency, Partn…