Senior Campaign Manager, Email Marketing & SMS

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Campaign Manager, Email Marketing & SMS based in the United States.** This is an exciting opportunity for an experienced lifecycle marketer to lead high-impact email and SMS strategies for a diverse portfolio of eCommerce clients. The role combines strategic thinking, hands-on campaign execution, and data-driven optimization to drive customer acquisition, retention, and revenue growth. You will work in a fast-paced, collaborative environment where innovation, experimentation, and measurable results are highly valued. Acting as a trusted advisor to stakeholders, you will help shape omnichannel marketing initiatives, influence senior decision-makers, and contribute to business growth through advanced segmentation and marketing automation. This position is ideal for professionals who thrive in dynamic environments and enjoy combining analytical expertise with client-facing leadership ### Accountabilities: - Lead the end-to-end management of large-scale email and SMS campaigns, ensuring seamless execution and alignment with customer lifecycle and segmentation strategies. - Develop and implement advanced audience targeting initiatives using customer data, behavioral insights, and predictive analytics to improve engagement and conversion outcomes. - Monitor campaign performance through KPI analysis, continuously testing and optimizing strategies to maximize click-through rates, conversion metrics, retention, and recurring revenue growth. - Conduct thorough quality assurance processes to ensure flawless campaign delivery and quickly resolve technical issues related to marketing platforms and integrations. - Perform competitive research to identify opportunities related to messaging, promotional strategies, audience segmentation, and campaign timing. - Utilize marketing automation and CRM platforms such as Klaviyo, HubSpot, Attentive, Google Analytics, and related technologies to generate actionable insights and improve campaign effectiveness. - Analyze customer and campaign data across multiple channels to identify trends, uncover opportunities, and support long-term growth initiatives. - Serve as the primary point of contact for client accounts, maintaining strong relationships through regular communication, strategic presentations, and executive-level stakeholder management. - Partner closely with commercial teams by providing strategic guidance, supporting sales initiatives, participating in client demos, and helping identify high-potential opportunities. ## Requirements - Minimum of 3 years of experience in technical email marketing, preferably within eCommerce or agency environments. - Strong expertise with email and SMS platforms such as Klaviyo, Attentive, Postscript, HubSpot, Mailchimp, or similar marketing automation solutions. - Demonstrated success managing lifecycle marketing programs with measurable business impact and revenue-driving results. - Solid understanding of digital marketing principles, customer journey optimization, segmentation strategies, and omnichannel marketing best practices. - Strong analytical capabilities with experience interpreting campaign performance data and translating findings into actionable recommendations. - Excellent verbal and written communication skills, with the confidence to present strategic recommendations to senior leaders and executive stakeholders. - Exceptional organizational and project management abilities, capable of handling multiple priorities in a fast-moving environment. - High attention to detail and a proactive approach to problem-solving, with the ability to work independently and navigate ambiguity effectively. - Strategic, collaborative, and innovative mindset with a strong commitment to continuous improvement and team success. - Comfortable working remotely and spending extended periods using computer-based tools and technologie…