Senior B2B CRM Executive

About the team B2B Marketing Operations sits within Commercial Operations, and owns the end-to-end execution and orchestration of partner communications across email, WhatsApp and tablet notifications. We also own the lifecycle and automation stack behind those communications (Salesforce Marketing Cloud), and the campaign performance reporting that shows what's working. In 2026, the team is shifting from operational excellence to strategic orchestration: connecting channels, segmentation and measurement to drive partner growth. About the role We're hiring a Senior B2B Marketing Operations Executive to own both the technical build and the strategic design of our partner lifecycle programmes. In the first 90 days, you'll get hands-on with our Salesforce Marketing Cloud builds, audience SQL and campaign QA process, taking ownership of live campaign execution. Over the following months, you'll take on end-to-end ownership of lifecycle programme design — using performance data to shape segmentation, messaging and cadence — while continuing to support ad-hoc partner sends as they come up. You will report into the Marketing Operations Manager on our B2B Marketing Operations team in our Commercial Operations organization. What you'll be doing - Own end-to-end execution of partner lifecycle and ad-hoc email/WhatsApp campaigns, from audience build through to send and QA - Design and continuously improve lifecycle programmes, using performance data to iterate on messaging, cadence and segmentation - Build and maintain SQL-based audience queries, AMPscript personalisation and HTML email templates within Salesforce Marketing Cloud - Track and report on campaign and lifecycle performance metrics, turning results into clear recommendations for the wider team - Partner with stakeholders across Commercial, Content and Data teams to scope and prioritise campaign requests Requirements - Experience building and executing email campaigns in an enterprise marketing automation platform (e.g., Salesforce Marketing Cloud highly preferred) - Proficiency writing SQL queries to build and troubleshoot audience segments - Experience with HTML and a scripting/templating language (e.g., AMPscript, Liquid) for email personalisation - Experience designing lifecycle or CRM marketing programmes and tracking their performance against defined metrics - Strong written communication skills and the ability to manage multiple concurrent campaign requests Why Deliveroo At Deliveroo, you’ll do work that matters, solving real-world problems in a three-sided marketplace that’s constantly evolving. We’re food lovers, problem solvers, community builders and more, brought together by a shared drive to make things better. Working here you can expect to: 🔧 Make a visible impact every day Your work directly improves experiences for customers, partners and riders. 🌱 Learn fast in an entrepreneurial environment Work close to the market with autonomy, pace and real responsibility. 🧠 Build a career, not just a role Stretch yourself, develop new skills and grow as the business evolves. 🌎 Deliver together in an inclusive culture Collaborative, values-driven teams that support how you work best. We aim to create a fair process that lets your skills shine—our interview typically includes 3-4 stages. Find more about how we hire here https://careers.deliveroo.co.uk/how-we-hire/. Our Global Structure Deliveroo is now part of DoorDash, bringing together teams with even greater reach, scale, and ambition. Depending on your role, you may collaborate with teammates, systems, and leaders across DoorDash and Wolt. Together, we’re unlocking new possibilities as one global team. Diversity, Equity and Inclusion At Deliveroo, we know that a great workplace reflects the world around us and that true diversity and inclusion make us stronger, more creative, and better at what we do. We’re committed to fostering an environment where everyone can do their best work and feel they belong. We believe…