Senior Associate, Planning

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com. About EssenceMediacom: A Leading WPP Media Brand This role is within EssenceMediacom, a leading brand within WPP Media, where you will be instrumental in driving breakthroughs for the world’s best brands through data-driven media and creative strategies. Role Summary & Impact As a Senior Associate, Planning, you will play a key role in developing media strategy and media plans, and make insightful recommendations consistent with the approved strategy. You will manage daily tasks for stewarding approved plans and train Associates in media fundamentals, policies/procedures, and computer systems. Skills and Experience Partner with the Manager in the development of communication plan options and recommendations. Gather and analyze data to provide sound strategic, consumer-insights-driven media recommendations. Deliver POVs/position papers on key client issues and/or client opportunities. Ensure proper execution of communication plans: (Maintaining accurate budget control and flow of media activity, and proactively, consistently updating Manager and (if appropriate) client contact(s); Monitoring buys/schedules). Prepare media authorizations per approved plans/project requests. Train and developing Associate(s), as well as reviewing their work for accuracy. Act with high integrity to maintain strong, collaborative, productive working relationships across all internal and external teams and partners. Provide timely and accurate delivery of all work. Skills and Experience Bachelor’s Degree in Marketing/Media/Communications; OR equivalent professional work experience. At least 1+ year of related media planning/communications planning experience. Strong understanding of media fundamentals, including media math, target audience development, and communication goals (reach/frequency). Proficiency with systems/tools. Strong quantitative skills, including analytical abilities and math proficiency. Ability to work within a team, handle multiple assignments and meet tight deadlines. Strongly business-minded, and extremely detail-oriented, with clear and proven organizational skills. Digitally savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint. Life at WPP Media & Benefits Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing an…