Senior Associate, Media Optimization

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary The Senior Associate, Media Optimization is a core member of a dynamic, solutions-oriented team. The ideal candidate will have familiarity with optimization strategies to achieve the client’s media investment goals and drive budget growth. In this role, you will partner with other Programmatic and Artificial Intelligence (AI) experts to drive results for our clients. The Senior Associate, Media Optimization, plays a key role in transforming digital media investments into business outcomes. You will manage programmatic campaigns from beginning to end, including setup, QA, optimization, and reporting while delivering client investment goals and driving budget growth through exceptional performance. Your extensive training will translate into deep knowledge of all the major platforms, such as Amazon and DV360, and emerging channels such as Audio, DOOH, and advanced TV, all while accessing exclusive alpha and beta products and releases built in-house and from our partners. Being a part of NMS also means exclusive knowledge and use of our proprietary planning and AI-powered platforms. In doing all this, you will work alongside our strategic client teams, dedicated Copilot AI experts, analysts, product, partnership, and innovation teams to jointly make advertising more valuable for brands. At NMS, we believe learning and growth are crucial to the success of our company and our employees; our goal is to help further develop your expertise within programmatic (Artificial Intelligence, Supply Management, Dynamic Creative, Data Integration). Key Responsibilities Plan the structure and take ownership of the setup of programmatic campaigns (ex. TTD, Xandr, DV360, Amazon). Manage all aspects of campaigns including campaign and creative setup, tracking, QA, proactive performance checks, optimizations, pacing, and profitability updates to ensure goals are met within team SLAs. Collaborate with internal teams to troubleshoot any creative, HTML tags, pixel-related, or verification-related issues. Work closely with all account teams to develop tagging strategies. Drive test and scale programs. Seek out new optimization tactics and knowledge and share them with the wider teams. Provide insights into your optimization approach and work with the account service team to turn data-backed actionable insights into recommendations that enhance client strategy. Act as a consultant to educate account teams on best practices for campaign setup, data collection, technology, and platform use Complete requests in internal data management platforms Discrepancy investigation and resolution Work with your manager to meet the goals of the Media Optimization team and to fulfill the team strategy. Creation and implementation across the team of any new processes and procedures Grow your knowledge of programmatic platforms such that you attain a detailed knowledge of all programmatic media practices utilized in the company within the first year of the role. Requirements 1+ years of experience working on biddable or programmatic platforms such as DV360, The Trade Desk, or Xandr (ideally including certification). Experience with one or more ad servers (DCM, Sizmek, AdForm). Knowledge of HTML, XML, and JavaScript in an advertising context. Good understanding of the online ad industry, ad targeting and optimization t…