Senior Associate – Employer Branding

About Zinnov Zinnov is a global management consulting firm that helps organizations make decisions that actually get used — and deliver results that matter. For over two decades, we’ve partnered with leading enterprises, high-growth technology companies, and investors to answer some of the toughest questions they face: Where should we invest? How do we scale globally? What capabilities will win in the next decade? Our work shapes market entry strategies, global operating models, M&A decisions, and long-term growth bets. We’re known for being data-led, execution-focused, and outcome-driven — not opinion-heavy slideware. At Zinnov, how you work matters as much as what you deliver. We value independent thinking, crisp communication, and early ownership. With 450+ professionals across 10 global offices, we work across industries including Digital Services, ER&D, Enterprise Software, Semiconductors, Healthcare, BFSI, Automotive, Media & Telecom, and Private Equity. Zinnov isn’t for everyone. It’s for people who want steep learning curves, honest feedback, and the chance to see their work influence real business decisions — not just presentations. Why Globalization Excellence (GE) Zinnov's Globalization Excellence (GE) practice helps enterprises build and scale Global Capability Centers (GCCs) end-to-end—from Design & Discovery to Build, Scale, and Run . In GE, you don't work in silos. You: Partner with leading global enterprises to strengthen employer brands and talent attraction strategies. Work alongside consultants, managers, Talent Acquisition teams, and business leaders across GCC advisory and managed services engagements. Contribute to employer branding initiatives that influence talent attraction, employee engagement, and organizational growth. Gain hands-on experience at the intersection of consulting, communications, employer branding, and talent strategy. This is where insights become impactful campaigns—and where you'll accelerate your career in employer branding and consulting. About the Role As a Senior Associate – Employer Branding , you will support employer branding, communications, and talent attraction initiatives for Global Capability Centers (GCCs). Working closely with Consultants, Managers, client stakeholders, Talent Acquisition teams, and cross-functional business leaders, you will contribute to employer brand research, Employee Value Proposition (EVP) development, content creation, campaign execution, talent insights, and recruitment marketing initiatives. This role is ideal for someone passionate about storytelling, digital marketing, employer branding, and creating compelling talent experiences in a consulting environment. What You'll Do Employer Brand Research & Insights Conduct employer brand, talent market, competitor, and industry research. Support Employee Value Proposition (EVP) development through research, stakeholder inputs, and market analysis. Translate research findings into presentations, reports, and client-ready recommendations. Track employer branding trends, talent behaviors, and evolving market dynamics. Content Development & Storytelling Develop content for employer branding campaigns across LinkedIn, careers pages, blogs, videos, newsletters, and other digital platforms. Create employee stories, leadership narratives, culture content, and thought leadership assets. Support editorial planning and content calendar management. Ensure consistency in messaging, storytelling, and employer brand voice across channels. Recruitment Marketing & Campaign Execution Support the planning and execution of recruitment marketing and employer branding campaigns. Coordinate campaign activities across social media, events, partnerships, and talent communities. Monitor campaign performance and prepare reports with insights and recommendations. Identify opportunities to optimize campaigns and improve talent attraction outcomes. Employee Advocacy & Internal Branding Support employee advocacy and ambassador…