Senior Associate- ECommerce Planning

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Impact and Summary This role is within Wavemaker , a leading brand within WPP Media, where you will be instrumental in positively provoking growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together. MEASURES OF SUCCESS In three months: • Understand the client’s business and independently respond to queries from client • Independently develop and execute media plans based on campaign briefs • Demonstrate cooperative spirit and leadership with team members In six months: • Familiarity with GroupM tools to upscale quality of planning proposal • Utilize comprehensive e-commerce knowledge base and synthesize information into ideas • Present plan recommendations to client teams • Manage client requests – i.e. plan changes, budget changes, provide marketplace information • Work with analytic partners to gauge media performance and KPI’s to determine the extent to which the original objectives and strategies were met • Manage internal meetings with other departments and call on agency resources to strengthen ideas In 12 months: • Serve as the key day-to-day contact for e-commerce planning and execution. • Establish and grow a strong relationship with the client through a demonstration of industry knowledge and of the client’s basic business issues / maintain client contact • Contribute to campaign post-mortems, quarterly reviews, and annual planning. • Demonstrate understanding of financial processes related to campaign delivery and planning scope. RESPONSIBILITIES OF THE ROLE: • Oversee e-commerce campaigns from planning to execution, and track performance based on objective and targets o Utilize comprehensive digital and ecommerce knowledge base and synthesize information into ideas • Analyze performance to optimize day-to-day and deliver in-campaign and/or post- mortem reports • Manage client requests – i.e. plan changes, budget changes, provide marketplace information • Foster a good working relationship across all client teams to facilitate flawless execution of plans • Establish and grow a strong relationship with the client through a demonstration of industry knowledge and of the client’s basic business issues / maintain client contact • Begin to understand financial implications of client contracts, plan changes etc. • Coordinate with internal teams for briefing, alignment, and execution of e-commerce campaigns, and manage meetings with other departments and call on agency resources to strengthen ideas • Work with external partners to gauge media performance and KPI’s to determine the extent to which the original objectives and strategies were met • Steward relationship with outside agency partners Skills and Experience Education Bachelor’s degree in either Marketing or a Business-related course Work Experience At least 2-3 years experience in the digital media, marketing or advertising industry Required Competencies: (Knowledge, Skills and Attitude) • Excellent communication skills, with strong analytical skills • Strong project management skills, with the ability to negotiate with agencies and publishers to ensure campaign objectives are met • Strong attention to detail an…