Senior Associate, Activation Media Solutions

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary and Impact We are seeking a highly motivated and detail-oriented Senior Associate, Activation Media Solutions to join our growing WPP Media team. In this role, you will be responsible for the end-to-end programmatic activation workflow, from processing initial client briefs, drafting strategic proposals, and securing bookings, to hands-on campaign setup in DSPs, execution, ongoing optimization, and in-depth performance analysis with actionable insights. You will be a key contributor to the success of our clients' campaigns, leveraging your expertise in programmatic technologies, audience targeting, and activation best practices to drive impactful results. This role requires a solid understanding of the programmatic landscape, excellent analytical and reporting skills, and the ability to collaborate effectively with internal agency teams, clients, media partners, and execution units. Skills and Experience Receive, process, and evaluate programmatic briefs from agency and client teams to ensure all strategy and activation requirements are aligned. Develop comprehensive programmatic campaign strategies, media plans, and proposals based on overall advertiser goals, target audience, budget, and desired outcomes. Supervise the insertion order (IO) and booking process, ensuring adherence to terms and conditions, as well as handling cancellations and re-allocations in a timely manner. Configure and launch programmatic campaigns within various Demand-Side Platforms (DSPs) and external tools/platforms, ensuring accurate targeting, bidding strategies, and creative implementation. Continuously monitor and analyze campaign performance against pre-defined Key Performance Indicators (KPIs) such as reach, frequency, CTR, conversion rate, and ROI. Identify trends, anomalies, and opportunities for optimization based on data analysis. Act as a consultant, providing data-driven recommendations for campaign optimization and improvement, including adjustments to targeting, bidding, creative, and landing pages. Proactively identify and implement strategies to maximize campaign performance and achieve client objectives. Develop strong and effective audience targeting plans in accordance with campaign objectives (branding / performance), leveraging data and insights to reach the most relevant users. Utilize various targeting methods, including demographic, behavioral, contextual, and retargeting strategies. Perform regular reviews of campaign status across revenue, KPIs, and pacing, identifying potential issues and implementing corrective actions. Generate and deliver insightful performance reports to clients and internal stakeholders, highlighting key findings, campaign learnings, and actionable recommendations. Stay up-to-date on the latest programmatic technologies, features, and trends, acting as a main point of contact for tech-related topics and optimization best practices. Design and implement A/B tests to evaluate the impact of specific features, products, technologies, formats, and tactics. Work with main internal and external stakeholders (tech providers, agencies and clients, sales, product and data science teams) to develop best practices for effective activations. Reach out to the sales team for what appears to be at-risk campaigns. Build and develop strong relationships with key stake…