Senior Associate, Activation Linear Planning

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary and Impact The Senior Associate, Activation Linear Planning will be responsible for the design, development, and optimization of complex and highly effective offline media plans (TV, Print, Radio). This role is key in strategic competitive analysis and advanced reporting, actively contributing to the definition of communication strategies. We are looking for an individual with proven analytical capabilities, able to operate autonomously and provide significant strategic contributions. Skills and Experience Design, develop, and implement complex offline media plans (TV, Print, Radio), ensuring optimal performance and efficiency. Conduct in-depth competitive analyses, translating complex data into strategic insights and actionable recommendations. Independently manage and leverage advanced functionalities of media planning tools such as Kubik, Arianna, Kimono, AQX, MCS. Monitor and control budgets, producing detailed analytical reports and proposing corrective actions based on performance. Actively participate in the definition of communication strategies, contributing data-driven insights and analytical perspectives. Effectively coordinate with internal teams (e.g., creative agencies, media owners) to ensure flawless execution of media plans. Present plans and analyses internally, clearly and persuasively communicating results, insights, and recommendations. 3+ years of consolidated experience in media planning (preferably within a Media Agency), with specific expertise in offline media. In-depth knowledge and proven experience in TV, Print, and Radio planning. Proficiency and advanced usage of industry tools such as Kubik, Arianna, Kimono, AQX, MCS Strong analytical and strategic capabilities, with the ability to interpret complex data and translate it into actionable insights. Independent and proactive in project management, capable of working on multiple projects simultaneously. Excellent attitude for teamwork and collaboration. Precision, meticulous attention to detail, and a strong results-oriented approach. Bachelor's degree or equivalent cultural background. Excellent command of English (written and spoken). Excellent proficiency in Microsoft Office Suite (Excel, PowerPoint, Word). Life at WPP Media & Benefits Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days…