Senior Associate, Account Based Marketing (NYC)

About Us: DailyPay is transforming the way people get paid. As a worktech company and the industry’s leading on demand pay solution, DailyPay uses an award-winning technology platform to help America’s top employers build stronger relationships with their employees. This voluntary employee benefit enables workers everywhere to feel more motivated to work harder and stay longer on the job while supporting their financial well-being outside of the workplace. DailyPay is headquartered in New York City, with operations throughout the United States as well as in Belfast. For more information, visit DailyPay's Press Center. http://www.dailypay.com/press ROLE SUMMARY: The Senior Associate, Account Based Marketing (ABM) will be a key driver in expanding our upmarket motion deeper into Large Enterprise (LE) and Strategic segments. Reporting to the Senior Manager, ABM, you will be responsible for scaling our reach by using intent data to identify, engage, and convert in-market buyers. This high-impact position focuses on turning account and contact signals into actionable sales plays that drive consistent, measurable pipeline growth. Through close cross-functional collaboration, you will ensure our intent engine runs seamlessly to capture and convert enterprise revenue opportunities. Key Responsibilities: - Many Campaign Launch: Lead the operational deployment, execution, and tracking of scalable 1:many ABM campaigns designed to capture broad upmarket interest. - Intent Engine Optimization: Manage and monitor intent platforms like Common Room to route real-time data signals into programmatic multi-channel marketing plays. - Target List Management: Partner with Rev Ops to build, segment, and maintain high-fidelity target account and persona lists for scaled marketing execution. - Digital Orchestration: Coordinate paid digital media, email nurture flows, and personalization tactics to ensure a unified message across all 1:many touchpoints. - Sales Enablement Alignment: Deliver structured campaign briefs, timeline updates, and follow-up assets to Sales Development and Account Executive teams to maximize sales alignment. - Performance Analytics: Track, analyze, and report on key campaign health metrics, providing data-backed recommendations to optimize conversion rates. - System Integration: Collaborate with Marketing Ops to govern automation workflows, email compliance, and tracking parameters across Salesforce and Marketo. - Content Tailoring: Perform baseline account and vertical research to tailor digital content experiences and messaging variations for specific industry segments. Qualifications: - Professional Experience: 2-3 years of experience in B2B marketing, with a dedicated focus on programmatic ABM, growth marketing, or demand generation. - Campaign Expertise: Proven experience building, deploying, and tracking multi-channel digital campaigns (email, paid display, web personalization) within an enterprise framework. - Technical Stack Fluency: Practical, hands-on experience navigating marketing automation and CRM technologies, specifically Marketo and Salesforce, alongside modern intent orchestration platforms. - Analytical Rigor: Strong data analysis skills with a proven ability to interpret account signals, clean large target data sets, and manage complex database segmentations. - Cross-Functional Communication: Excellent interpersonal skills with a track record of collaborating effectively with sales, operations, and creative teams to execute unified programs. - Educational Foundation: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (or equivalent practical experience). What We Offer: - Exceptional health, vision, and dental care - Opportunity for equity ownership - Life and AD&D, short- and long-term disability - Employee Assistance Program - Employee Resource Groups - Fun company outings and events - Unlimited PTO - 401K with company match High-performing cultures aren't built in…