Senior Analyst, Subscription Strategy and Revenue

**About The Information** The Information was founded in late 2013 with a simple idea: write deeply reported articles about the technology industry that you won't find elsewhere. Since then, we've become a disruptor in business news that’s moved markets, gotten the early scoop on billions of dollars of acquisitions, and told you what's happening inside companies like Apple, Meta and Google. As a subscription-only publication, we aim high and take on challenging stories and adhere to the highest of journalistic standards. What we put into the work is just as in-depth as our output. We've attracted hundreds of thousands of active readers who look to us for breaking news stories and impactful features. As we look to expand our coverage in alignment with the needs of our subscribers, we continue to invest aggressively in our team. **About the role** At The Information, you will join a high-impact, mission-driven team as our Senior Analyst, Subscription Strategy and Revenue. This role sits at the intersection of financial modeling, customer analytics, and strategic decision-making — translating subscriber behavior into forecasts, insights, and recommendations that directly inform how we grow and retain our audience. Reporting to the SVP, Strategy & Operations, you will be the analytical engine behind our subscription business, partnering closely with Editorial, Product, and Marketing to ensure every investment we make is grounded in rigorous data. **What you'll do** **Forecasting & Revenue Modeling (40%)** - Lead the subscription revenue forecasting end-to-end: build and maintain models that translate subscriber cohort behavior — acquisition, upgrade, downgrade, churn — into financial forecasts and actionable insights - Maintain a rolling forecast that updates dynamically as actuals come in, with clear variance analysis explaining what drove differences from forecast - Build and maintain a suite of trusted subscription and revenue dashboards that give business leads direct, self-serve visibility into KPI trends — reducing reliance on the data team for routine reporting **Subscription & Customer Analytics (40%)** - Monitor and own the KPI suite: subscriber growth, churn rate, LTV, net revenue retention, expansion and upsell rates - Identify leading indicators of churn and expansion — behavioral signals that precede financial outcomes — and surface them proactively to business stakeholders - Analyze early subscriber habits and cohort performance to inform acquisition strategy and paywall optimization - Collaborate with the corporate subscription team to monitor account health and identify opportunities for seat expansion **Strategic & Ad-hoc Analysis (20%)** - Provide analytical support for special projects, such as analyzing the ROI on new products or content, evaluating promotional periods and pricing tests, or assessing new subscription tiers and price models - Monitor traffic and site engagement trends and translate them into projected subscription and revenue impact **Qualifications** - 3 - 5+ years in subscription analytics, revenue modeling, or a hybrid role that spans both — media, SaaS, tech, e-commerce, or subscription commerce background strongly preferred - Advanced Excel/Google Sheets; comfort building models that others can audit and maintain - SQL proficiency required — able to pull, clean, and model data independently without relying on an engineer - Solid working knowledge of a modern data warehouse (Snowflake strongly preferred) - Experience with BI and visualization tools (Looker, Tableau, Periscope, etc.) - Familiarity with Python to automate reporting and pull insights from large datasets - Deep commercial intuition around recurring revenue economics: cohort LTV, subscription cycles, net revenue retention, and how operational levers translate into financial outcomes - Exceptional communication and storytelling abilities to synthesize financial data into compelling analysis for executive leadership and cross-func…