Senior Analyst, Marketing Analytics

About Point ✨ Real Impact, Real People: Our mission at Point is to make homeownership more valuable and accessible. Your work directly helps homeowners access their wealth, achieve financial flexibility, and realize life changing goals. ✨ Funding: With over $175M raised from top investors like Andreessen Horowitz, WestCap, Greylock, and Prudential, we’re scaling fast! You have the opportunity to join us at a pivotal stage. ✨ Game-changing Product: We're building a category defining company in home equity. We’ve earned a 4.7 Trustpilot rating and an A+ from the BBB, a testament to the value we provide to our 20,000+ customers. ✨ Great Place to Work: Our employees love working here! We are a Certified Great Place to Work and a Fortune Best Workplaces in the Bay Area . ✨ Remote First Culture, Genuine Connection: Work from anywhere in the U.S., while staying closely connected through virtual collaboration, team gatherings, and a people-first culture. Local or 100% Remote About the role We are looking for a Senior Analyst, Marketing Analytics to join our Growth Marketing analytics team. You will work closely with channel owners to support measurement and reporting across one or more of our paid media channels — SEM, Paid Social, Display, and CTV — building and maintaining dashboards, writing and updating SQL queries, and keeping our measurement infrastructure accurate and reliable. This role is well-suited for someone who can work independently and is proactive. Our team uses AI tools as a regular part of how we work — for coding, analysis, and building repeatable workflows — and we look for people who can use them to amplify their impact. This role balances hands-on execution — dashboards, data models, measurement tooling — with the analytical work of understanding the data. Your responsibilities Dashboard Development & Maintenance: Build and maintain performance dashboards in Sigma that give channel owners a clear, reliable view of what's happening across paid media. SQL & Data Model Maintenance: Write, update, and maintain SQL queries and dbt models to support reporting and analysis needs as channels and business requirements evolve. Martech & Measurement Operations: Configure and QA pixels in Google Tag Manager, manage conversion uploads via Hightouch, and troubleshoot measurement issues as they arise. Channel Reporting & Root Cause Analysis: Own regular performance monitoring and generate insights to optimize campaigns across one or more of SEM, Paid Social, Display, and CTV. When performance shifts, dig in — identify the cause, rule out alternatives, and bring a clear explanation. Campaign Experimentation: Support the design and analysis of A/B tests and geo-experiments across creative, audience, and media tactics. Attribution & Measurement: Contribute to ongoing attribution, incrementality, and forecasting work, including measurement for emerging channels like CTV. Help maintain frameworks and flag where models may need revisiting. About you 3-5 years of experience in marketing or media analytics, in a direct-to-consumer performance marketing environment with multi-million dollar monthly budgets, preferably in financial services. Strong SQL skills. Comfortable writing and debugging queries independently. Exposure to dbt and GitHub is a must. Experience building and maintaining dashboards in Sigma, Tableau, or a comparable BI tool. Solid understanding of paid media channels and the metrics that drive them: CPC, CPA, ROAS, CAC. Familiarity with martech and measurement tooling: pixel configuration, conversion tracking, and troubleshooting. Experience with Google Tag Manager and/or Hightouch. Familiarity with attribution concepts; exposure to incrementality testing or Media Mix Modeling is a plus. Self-directed: comfortable picking up a project and moving it forward with minimal guidance. Comfortable using AI tools as part of your day-to-day workflow. Compensation at Point will be determined by skills, experience, and geographi…