Senior Account Executive, Marketing

Who we are: Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com For more information visit bursonglobal.com and follow us on LinkedIn and Instagram . More about the role: We are looking for a sharp, organised and proactive Senior Account Executive/Junior Account Manager to join Burson’s UK Growth Team in London. The UK Growth Team sits at the heart of Burson’s business development and agency marketing activity, helping to identify new opportunities, coordinate high-profile pitches and proposals, strengthen our approach to prospective clients and showcase Burson’s capabilities and reputation in the UK market. In this role, you will be an important operational partner across live pitches, Requests for Information (RFIs) and Requests for Proposal (RFPs) prospect research, client due diligence, pipeline management and agency marketing. You will work closely with senior leadership and colleagues across Burson’s practices to bring together the right expertise, insight, credentials and creative thinking to deliver compelling new business responses. You will be part project manager, researcher, writer and orchestrator, bringing structure to complex workstreams, maintaining momentum against demanding deadlines and ensuring the highest standards of quality, accuracy and governance throughout. This is an excellent opportunity for someone who enjoys working at pace, has strong attention to detail and is excited by the opportunity to develop a long-term career within the growth function of a leading global communications agency. What you'll do: Support the end-to-end new business process , coordinating Requests for Information (RFIs) and Requests for Proposal (RFPs), credentials requests and live pitches from initial briefing and opportunity assessment through to timelines, rehearsals, final submissions and supporting materials. Coordinate compelling pitch and proposal content , partnering with practice teams across the UK agency to source and shape relevant credentials, case studies, team biographies, insights and supporting evidence into clear, persuasive and well-structured responses. Conduct prospect, market and competitor research , including prospective client mapping, sector analysis, organisational research and monitoring relevant senior leadership moves to support opportunity identification, strategic outreach and pitch preparation. Support prospective client due diligence and governance , undertaking initial desktop research and background reviews and working with relevant Legal, Finance and internal stakeholders to ensure opportunities progress in line with Burson’s client acceptance, risk and commercial processes. Manage pitch operations and logistics , coordinating internal workstreams, meetings and rehearsal schedules, supporting presentation and submission requirements and partnering with Creative and Design colleagues to ensure materials are polished, visually impactful and consistent with Burson’s brand standards. Maintain the UK new business pipeline and reporting , ensuring opportunity stages, prospective revenue, vetting information and other key data remain ac…