Senior Account Director

Who We Are: At ATTN:, we tell stories that bring smart attention to topics that matter in news, culture, public policy, and advocacy. We started as a publisher, building a business around attention that amassed a massive audience, giving us rare insights and valuable distribution. Since then, we’ve grown into a media company that creates original IP and bespoke content, provides full-service creative marketing and strategic advisory services, and builds creator-led brand programs for social platforms, non-profits, and client partners. About The Role: A Senior Account Director is a seasoned agency leader who owns executive-level client partnerships, commercial strategy, and team growth. You will serve as a bridge between client C-suites and our internal creative, strategy, production, and media teams, driving revenue and ensuring client goals and creative visions are met across complex, multi-channel programs. You will be a champion of creator-led and influencer marketing, shaping strategies that leverage talent, UGC, and whitelisted creator content to drive measurable outcomes across social platforms. Strategic Client Partnership Act as primary advisor to top-tier clients, translating business goals into clear strategies and measurable KPIs. Provide thought leadership on social-first, creator-led, and platform-native approaches; stay ahead of trends and paid/platform capabilities. Navigate sensitive client needs with composure; proactively de-risk issues and strengthen trust. Serve as the main link between brand and creators/talent managers; define influencer strategy and measurement frameworks. Growth & Financial Management Drive organic growth via upsell/cross-sell; shape new scopes, pricing, and margin targets. Lead/co-lead pitches and RFPs using competitive analyses, case studies, and social playbooks. Package and price creator/influencer programs, performance-based models, and integrated talent + paid amplification + social commerce. Negotiate creator rates, usage, and licensing; own portfolio financial health (forecasting, resourcing, budgets, burn, margin) using Asana and Kantata; enforce scoping/change orders/contracts. Team Leadership & Culture Lead, mentor, and motivate Account Directors/Managers/Executives; set clear expectations and growth plans; celebrate wins and coach through losses. Delegate effectively, empowering ownership while stepping in decisively when needed. Champion collaborative, cross-functional ways of working across creative, strategy, production, and media. Upskill teams on creator best practices (contracting/licensing, benchmarking, content feedback, disclosure compliance, paid whitelisting) and train on creator management platforms. Delivery, Optimization & Operational Excellence Lead end-to-end creator campaigns from brief to reporting, including sourcing/vetting talent (micro to celebrity), timelines, briefs, content approvals, and daily comms with talent management. Oversee paid and organic social programs—including influencer strategies—on TikTok, Instagram, and YouTube; track performance (e.g., engagement rates), ensure KPI attainment, ROI storytelling, and executive-ready reporting. Identify performance trends and run strategic optimizations; partner with talent managers/marketplaces/platforms to maximize distribution, whitelisting, and brand safety. Ensure efficient content workstreams and conflict resolution; model ATTN’s values: Make It Smart, Make It Great, Make It Matter. Qualifications 10+ years in account management, marketing, or public relations within creative/advertising/media/PR agencies, with a proven record leading large or complex accounts. 5+ years leading creator/influencer programs at scale, including sourcing, negotiation, briefing, whitelisting/allowlisting, and content usage and licensing. 4+ years managing and mentoring teams with strong cross-functional leadership. Strong relationships with talent agencies, creator platforms, and influencer tech partners; fluency in…