Senior Account Based Marketing Manager

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Account Based Marketing Manager based in Switzerland.** This is a strategic marketing leadership opportunity focused on building and scaling account-based growth initiatives for a leading technology platform. The role is designed for a creative, data-driven marketer who can turn market insights into meaningful engagement with high-value accounts. You will develop personalized campaigns, create impactful experiences, and build stronger connections with established consumer app businesses. Working closely with sales, content, product marketing, events, and revenue operations teams, you will shape the next generation of ABM strategy. The position combines strategic thinking, hands-on execution, and innovative AI-powered workflows to create high-quality pipeline opportunities. You will have significant ownership in a remote-first environment where creativity, experimentation, and measurable impact are highly valued. ### Accountabilities: - Build and scale the strategic account engagement engine by identifying, prioritizing, segmenting, and activating high-value target accounts across relevant consumer app categories. - Develop deep account insights by analyzing business models, monetization strategies, product challenges, market signals, hiring trends, and growth opportunities. - Create innovative 1:1 and 1 ABM campaigns that deliver personalized, valuable experiences rather than traditional broad marketing approaches. - Design account-specific plays, including personalized content, benchmark reports, landing pages, events, workshops, and executive engagement initiatives. - Partner closely with sales teams to translate account insights into actionable strategies, improve conversations, and accelerate pipeline creation. - Build and optimize AI-native go-to-market workflows for account research, campaign execution, reporting, personalization, and sales enablement. - Establish and track ABM performance metrics, including target account engagement, meetings generated, opportunities created, assisted pipeline, and overall account quality. - Collaborate with content, product marketing, events, and revenue operations teams to create integrated account-based programs. - Gather market feedback and customer insights to improve positioning, messaging, and engagement strategies with larger accounts. - Continuously refine ABM processes, frameworks, and campaigns to create a scalable and repeatable growth engine. ## Requirements: - 5+ years of experience in demand generation, account-based marketing, integrated campaigns, or similar go-to-market roles. - Proven experience building pipeline through strategic account engagement and high-quality ABM initiatives. - Strong understanding of account segmentation, personalization strategies, campaign development, and revenue-focused marketing. - AI-native mindset with experience using AI tools to research, create, automate, analyze, or optimize marketing workflows. - Ability to combine strategic thinking with hands-on execution across content, campaigns, tools, data, and sales enablement. - Strong analytical skills with experience defining, tracking, and communicating marketing performance metrics. - Excellent understanding of consumer technology, mobile applications, subscriptions, SaaS, or developer-focused products. - Strong communication and collaboration skills, with the ability to work effectively with sales, product, content, and executive stakeholders. - Strong creative judgment and the ability to identify when campaigns feel generic, overly automated, or disconnected from customer needs. - Experience with tools such as Salesforce, Clay, 6sense, or similar marketing and sales platforms is a plus. - Familiarity with subscription growth concepts, conversion optimization, pricing strategies, app monetization, lifecycle marketing, or developer ecosystems is adv…