Senior ABM Manager

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior ABM Manager based in United States.** The Senior ABM Manager will build and scale strategic account engagement programs designed to create meaningful conversations with high-value customers. This role focuses on developing creative, personalized campaigns that go beyond traditional demand generation and establish strong connections with key decision-makers. You will combine account intelligence, marketing strategy, AI-powered workflows, and cross-functional collaboration to create impactful go-to-market initiatives. Working closely with sales, events, product marketing, and revenue teams, you will help transform market awareness into qualified pipeline and long-term business opportunities. The ideal candidate is a creative and analytical marketer who understands how to engage sophisticated audiences through relevant, research-driven experiences. You will have the opportunity to shape an evolving ABM function, experiment with innovative approaches, and influence how strategic accounts are engaged at scale ### Accountabilities: The Senior ABM Manager will own the strategy, execution, and optimization of account-based marketing initiatives designed to engage strategic customers, generate quality pipeline, and strengthen relationships with high-value accounts. - Build and manage the strategic account engagement engine by identifying, segmenting, and prioritizing target accounts across key customer categories. - Develop deep account intelligence by analyzing business models, product strategies, market signals, customer needs, and growth opportunities. - Create personalized 1:1 and 1:few ABM campaigns that deliver valuable, relevant experiences for target audiences. - Develop creative account plays including personalized landing pages, benchmark reports, executive experiences, events, workshops, and targeted content initiatives. - Partner closely with sales teams to align account strategies, incorporate field feedback, and create campaigns that support active opportunities. - Collaborate with content, product marketing, events, and revenue operations teams to execute integrated account-based programs. - Build AI-powered workflows that improve account research, campaign personalization, reporting, lead intelligence, and marketing automation. - Identify and optimize processes for account discovery, engagement tracking, nurture programs, and pipeline attribution. - Monitor ABM performance metrics including account engagement, meetings generated, influenced pipeline, and revenue impact. - Develop repeatable frameworks and best practices that improve the effectiveness and scalability of strategic marketing programs. - Support strategic events and experiences by identifying target participants, creating engagement strategies, and measuring business outcomes. - Continuously test new ideas, technologies, and approaches to improve account engagement quality. ## Requirements: The ideal candidate has strong experience in account-based marketing, demand generation, and strategic go-to-market programs, with the creativity and technical curiosity needed to build modern marketing systems. - 5+ years of experience in demand generation, ABM, integrated marketing campaigns, or related go-to-market roles. - Proven experience creating pipeline through strategic account engagement and personalized marketing initiatives. - Strong understanding of ABM strategies, account segmentation, campaign development, and revenue attribution. - Experience working with sales teams to align marketing programs with account priorities and business objectives. - AI-native mindset with experience using AI tools to research, create, automate, analyze, or optimize marketing workflows. - Ability to identify opportunities for automation and build efficient processes using modern marketing technologies. - Strong analytical skills with the a…