Season Pass & Tickets Promotion Coordinator - Dollywood Theme Park - Full Time Year Round

At Dollywood Parks & Resorts, we create memories worth repeating! We are seeking a Season Pass & Ticket Promotions Coordinator who will embody the heart and soul of our mission of creating memories worth repeating while bringing families closer together while caring deeply about our brand. We want to work alongside someone who acts as an extension of our mission, values, and culture. The ideal Season Pass & Ticket Promotions Coordinator will be equal parts curious learner, innovator, administrator, detail driver, mentor, and motivator. The Season Pass & Ticket Promotions Coordinator supports the Regional Marketing Manager in executing high-impact consumer marketing initiatives for Dollywood Parks & Resorts. This role drives the growth and engagement of our season passholder base while serving as a vital cross-functional liaison for operational logistics. Additionally, the ideal candidate will be able to display and live out *Lead with Love* qualities, strongly rooted in the Dollywood Company culture, by being patient, kind, trusting, unselfish, truthful, forgiving, dedicated and accountable. **Summary of Essential Functions and Responsibilities** - **Organization & Detail Orientation:** Strong planning and organizational skills with acute attention to detail and data accuracy - **Problem Solving & Innovation**: A self-starter with strong critical thinking skills and the ability to develop innovative, business-driving solutions - **Time Management & Agility:** High energy and self-direction; proven ability to prioritize tasks, multi-task effectively, and respond to changing priorities with a sense of urgency - **Strategic Alignment:** Ability to understand broad business objectives and select high-impact tactics that drive measurable results - **Communication & Collaboration:** Excellent written, verbal, and listening skills with a logical approach to sharing information. Proven ability to work collaboratively and diplomatically across departments - **Analytical Skills**: Competency in analyzing sales data and translating metrics into actionable insights - **Brand & Creative Acumen:** Strong creative eye to consistently showcase the brand promise and craft messaging that drives guest action - **Resilience & Integrity:** Operates with high integrity, professionalism, and productivity in high-pressure environments - **Passholder Collateral & Communication:** Assist with the creation and distribution of season pass communications across multiple touchpoints, including the passholder Facebook group, passholder emails, passholder hub Dollywood.com, on-park educational/upsell videos, fulfillment collateral, toll plaza fliers, ticket booth handouts, and premium items - **Exclusive Events & Perks:** Coordinate season passholder events and perks at both the theme park and water park, including sneak previews, exclusive ride times, passholder discounts, and special offers - **Sales Team Orientation:** Coordinate and facilitate the annual sales team orientation to brief internal divisions on "what’s new" regarding consumer ticketing and season pass structures - **Reporting & Insights:** Monitor and compile weekly sales and offsite tracking reports, providing summaries and strategic insights to the Regional Marketing Manager - **Frontline Incentives & Alignment:** Facilitate communication, training, and incentive programs for upsell initiatives with Front Gate Admissions, Resort Ticket Desk and Sales & Service teams - **Competitive Analysis:** Track competitor season pass programs, deadlines, and pricing structures to deliver comprehensive monthly reports to the Regional Marketing Manager - **Advertising Messaging**: Coordinate promotional ticket and season pass advertising messaging paid media traffic instructions and with the Regional Marketing Manager and the Destination Marketing Manager **** **Education and Experience Required** **** - Must be at least 18 years of age - Bachelor’s Degree in Marketing, Business or Advertising Communic…