Sales Strategy Enablement Lead - US Brick & Mortar

## Overview As we accelerate our commercial transformation across the US Market, we are seeking a Sales Strategy Enablement Lead to lead and deliver best-in-class commercial execution. This is a high-impact role responsible for shaping and executing transformational demand strategies, elevating customer partnerships, and driving sustainable growth across channels with hyper-focus on all Brick & Mortar channels. You will play a critical role in embedding data-driven decision-making, strengthening customer engagement, and advancing best-in-class retail execution strategies across our brick-and-mortar business. Location: This person **must** sit in our Purchase, NY HQ office 3 days/week. ## Responsibilities **Demand Acceleration & Growth Strategy** - Lead the development and execution of bespoke demand acceleration channel strategies to maximize category growth across the US market for Brick & Mortar retailers. - Identify and unlock granular Shopper Value Offer growth opportunities and related execution standards to deliver them - Leverage advanced analytics and big data to drive precision targeting and personalized execution (Most Valuable Store, Store Clustering concepts) - Develop Category Leadership initiatives and selling story for SodaStream across retail and digital environments to elevate customer collaboration as part of WCCE. **Perfect Store & Commercial Excellence** - Define and implement Perfect Store (PICOS) standards across physical retail environments - Ensure best-in-class in-store and online execution, optimizing visibility, availability, and conversion - Drive continuous improvement through KPI’s performance tracking and field feedback loops. - Facilitate course corrective actions and identify capabilities/performance gaps. **Customer & Channel Development** - Own the US B&M category leadership agenda across all channels and co-develop insight-led selling story to the trade - Partner closely with Sales to elevate strategic customer relationships as part of the World Class Customer Engagement cycle to unlock joint business plans (JBPs) with key retail partners - Drive channel-specific strategies tailored to off-line channels **Cross-Functional Leadership** - Partner closely with Sales, Trade Marketing, RGM to align priorities and execution on local level. - Partner with the DX global team and actively engage within the global DX community to share best practices and lift & shift from other clusters where appropriate - Lead and inspire cross-functional teams to deliver integrated commercial solutions - Foster a culture of agility, innovation, and data-driven decision-making **Compensation and Benefits:** - The expected compensation range for this position is between $93,500 - $156,450. - Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process. - Bonus based on performance and eligibility target payout is 10% of annual salary paid out annually. - Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement. - In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan. ## Qualifications - Bachelor's Degree in related field (Business, Marketing, Sales, Finance, etc.) **required** - 5-7 years of working experience in commercial strategy, sales strategy, sales enablement, demand generation, or category management **required** - Strong track record in FMCG or consumer goods industry, ideally across multiple markets - Deep expertise in retail execution excellence - Experience leveraging digital tools, data analytics, and shopper insights to…