Sales Director (UK)

Help make the world more hospitable The hospitality industry is uniquely human, and it deserves technology that’s just as inspiring as the people behind it. At Mews, we’re transforming the industry with a platform that helps hotels run smarter, move faster and create better guest experiences. You’ll work with smart, curious people who care deeply about what they do. You’ll have autonomy and the trust to make good decisions and move quickly. And you’ll enjoy a real sense of purpose as you see the impact of what we’re building. If you’re motivated by ownership, curiosity and meaningful impact, and are driven to deliver consistent high performance, you’ll feel at home here. About the role Let's get into the specifics. It’s impossible to capture every nuance of a role – especially at a rapidly growing company like Mews – but if we had to distil it into a job description (which we do because this is a job description), it would be this: You'll own the Mid-Market sales territory for Mews, responsible for building and executing a strategic go-to-market approach that closes 3–4 enterprise deals per month (averaging €3–5k MRR each). This is a senior contributor role — no managing people, just managing a complex sales engine that drives real revenue growth for the business. You'll spend your time prospecting into hotel groups with 3–25 properties, running multi-threaded pursuit conversations with 4–8 stakeholders per deal, and partnering with Customer Success to surface expansion opportunities that lift NRR. Your focus: net-new customer acquisition, land-and-expand motions, and making insight-informed choices about pipeline health, win rates, and forecast accuracy. You'll represent Mews at industry events, iterate relentlessly on account-based plays, and share your wins and losses with the broader sales team. What you would do Develop and execute account-based plays into net-new hotel groups and expand footprints with existing customers — owning the pipeline from prospecting through close Host product deep-dives and demos with 4–8 decision-makers per deal, positioning Mews as the solution that handles the complexity hoteliers face Manage a pipeline of 8–10 progressed opportunities at all times; execute 120+ targeted prospecting activities per week into Salesforce-segmented ICP Run multi-threaded conversations with GMs, IT, Finance, Ops, and C-suite stakeholders; build alignment across personas on the Mews value story Build airtight forecasts and demand generation; review win/loss results and pipeline segmentation to identify bottlenecks and refine plays Partner with Customer Success to surface expansion triggers and turn pilots into multi-property rollouts, directly lifting NRR Represent Mews at key hospitality industry events to amplify pipeline and thought partnership Iterate on your approach: examine data, identify what's working, refine plays, and share insights with GTM peers What you would bring Proven track record closing multiple €5k MRR (or equivalent ARR) contracts per quarter in a scale-up SaaS environment, maintaining a high win rate 5+ years of B2B SaaS sales experience, owning land-and-expand motions end-to-end Demonstrated skill navigating 4–8 stakeholders per deal and closing complex, multi-property contracts Fluency with pipeline metrics: forecasting, conversion funnels, segmentation, and data-driven storytelling Comfort with outbound hunting — designing cadences that generate pipeline rather than waiting for it You use AI as a real part of your workflow, not as a novelty — you've embedded it into your prospecting, forecasting, and deal strategy Fluent English AI Fluency Level 3: You've redesigned how you approach prospecting and forecasting using AI, built repeatable cadences and analysis workflows that your peers now follow, and you actively scrutinize what the AI surfaces—you don't just accept it. Your approach to forecast accuracy, lead prioritization, and deal insight is measurably sharper because of this. For mor…