Sales Director (Omnichannel)

## Description **Omnichannel Sales Director** **ABOUT MPG** Market Performance Group (MPG) is a leading end-to-end, strategy & services omnichannel commerce agency focused on creating the best PATH FORWARD — from market strategy to in-market reality — for today’s fastest-growing consumer packaged goods (CPG) manufacturers. Over the years, we’ve built a strong reputation as a trusted partner and valuable resource to a broad range of companies, from Fortune 500 to Private Equity, in categories that include health & wellness, food & beverage, home and hardlines. We revel in the opportunity to guide our clients on their path forward, building and activating strategies that ensure success. Everything we do is driven by our unrelenting commitment to leverage our deep operational experience, unparalleled omnichannel expertise, and industry relationships to drive performance in today’s dynamic omnichannel marketplace. At MPG, we value our people and their contributions; they are critical to building the MPG Brand. Our leadership team has significant experience driving topline revenue and bottom-line profit, having held senior operating roles at leading CPG manufacturers and retailers. Our highly regarded, seasoned team of 400+ strategy and commercialization professionals brings strong operational experience and a collaborative approach. All team members are singularly focused on providing clients with pragmatic, real-world market approaches, built on the strong consumer, category and marketplace insights needed to create sustainable, profitable brand growth. **Position Overview** As the **Director of Omnichannel Sales**, you will serve as the senior client-facing leader responsible for owning and accelerating omnichannel performance across **Walmart Stores, Walmart.com (1P/DSV & 3P Marketplace), and Sam’s Club.** This role blends strategic retail engagement, client relationship management, and digital commerce expertise to deliver growth across all channels. You will provide clients with deep insights, strategic planning, and seamless execution across brick-and-mortar and digital touchpoints. While our internal MPG media team manages campaign execution, you’ll possess a **working knowledge of Walmart Connect** to help clients strategically align their investments with business objectives, inventory strategies, and digital shelf performance. You will also be assigned key clients as part of our overall Client Intimacy Initiative providing comprehensive connectivity across MPG and ensuring client satisfaction and retention. **Key Responsibilities** **Omnichannel Sales & Account Leadership** - Serve as the strategic business lead for Walmart and Sam’s Club across 1P and 3P channels. - Develop and execute integrated joint business plans that align with client goals, category trends, and retailer initiatives. - Own the total business relationship across Walmart and Sam’s Club, inclusive of in-store and eCommerce platforms (1P and Drive execution of pricing, modular transitions, promotional planning, and new item setup across physical and digital shelves. - Advise on assortment strategy, buy box performance, and fulfillment models across Marketplace (WFS, DSV, and 3P). **Digital Commerce & Marketplace Strategy** - Guide clients in building a strong digital footprint through optimized **product detail pages (PDPs)**, compelling content, and retail-compliant listings. - Oversee the health of digital shelves: ensuring consistent, brand-aligned, and performance-driven PDPs across 1P and 3P listings. - Collaborate with content/creative teams and external partners to ensure all SKUs under MPG management meet or exceed Walmart’s content excellence standards. Monitor and provide insights across key digital KPIs: - Conversion and click-through rates - Content health scores - Buy box win rate - Profitability and fulfillment metrics - Item availability across 1P, DSV, and Marketplace models - Provide strategic guidance to clients on optimizing their 1…