Sales Development Representative

Extrity Services — Sales Development Representative Position Title Sales Development Representative / SDR Company Extrity Services Department Sales / Business Development Reports To CEO, COO, or assigned Sales Manager Work Arrangement Remote / Full-time preferred Role Summary Extrity Services is seeking a disciplined, professional, and highly organized Sales Development Representative to support new business development across security staffing, de-escalation training, management training, consulting, and SOP development services. This role is responsible for building qualified sales pipeline through targeted prospect research, outbound calls, tailored emails, CRM management, follow-up execution, and appointment setting. The SDR will not operate as a generic cold caller. This person must become a knowledgeable first point of contact who can represent Extrity’s brand clearly, identify real security-related pain points, and move qualified prospects toward discovery meetings and proposal opportunities. This position supports Extrity’s field development strategy. Extrity’s internal Field Development Packet defines the sales mission as building pipeline through planned outreach, calls, tailored emails, walkthroughs, networking, and disciplined follow-up, with the success standard being the ability to open doors, qualify opportunities, and move staffing, training, consulting, and SOP work toward proposal stage. About Extrity Services Extrity Services is a professional security staffing and training company focused on hospitality-based security, de-escalation, emotional intelligence, psychological safety, and operational excellence. Extrity provides security professionals, consulting, training, SOP creation, site assessments, and customized safety solutions for clients across industries including hospitality, healthcare, education, retail, events, government-adjacent facilities, and high-expectation environments. The SDR must understand that Extrity does not sell “guards.” Extrity sells safety, calm, trust, professionalism, and risk reduction. Core Mission The SDR’s mission is to create qualified sales opportunities by: ● Researching high-fit prospects. ● Identifying decision makers. ● Making professional outbound calls. ● Sending tailored email outreach. ● Maintaining disciplined follow-up. ● Booking discovery meetings. ● Keeping HubSpot / CRM records clean. ● Helping leadership prioritize the strongest sales opportunities. Primary Responsibilities 1. Prospect Research and Lead List Building The SDR will research and build targeted prospect lists based on Extrity’s ideal client profiles. Target sectors may include: ● Luxury hotels and resorts. ● Hospitals and behavioral health centers. ● Schools and higher education. ● Government contractors and public facilities. ● Luxury retail. ● Event venues and event organizers. ● Commercial property management. ● Banks and financial institutions. ● Dispensaries and regulated businesses. ● Restaurants and hospitality groups. ● Airports, transportation, and logistics-adjacent facilities. The SDR must identify: ● Company name. ● Website. ● Physical address. ● Industry. ● Decision maker name. ● Decision maker title. ● Email address. ● Phone number. ● LinkedIn profile when available. ● Current security indicators or buying triggers. ● Notes on why the account may be a fit. 2. Decision Maker Identification The SDR is responsible for finding the correct people to contact, including: ● Director of Security. ● Director of Operations. ● Facilities Director. ● General Manager. ● Property Manager. ● HR Director. ● Risk Manager. ● Safety Manager. ● Event Director. ● Procurement Manager. ● Assistant General Manager. ● Executive Director. ● School Administrator. ● Hospital Operations Leader. The SDR should avoid wasting time with low-authority contacts unless they can confirm the right decision maker. 3. Outbound Calling The SDR will conduct outbound calls to introduce Extrity, verify contacts, qualify need…