Sales Consultant

**Our mission is simple:** to create an uncommonly exceptional experience for guests’ automotive needs. Woody Anderson Ford was founded in 1961 on the principles of integrity, accountability, and teamwork. We are a locally owned dealership with a family friendly culture. **What We Offer** - Health Insurance with Optional Vision and Dental Insurance - Employer Provided Life Insurance - 401(k) Savings Plan with Employer Match - Closed on Sundays - Paid Vacation - Paid Company Holidays - Paid Training - Work-Life Balance - Ongoing Professional Development - Employee Discounts - Family-Friendly and Inclusive Team Culture - Career Growth and Internal Promotions **Responsibilities** - **Customer Engagement & Sales Process** - Greet customers promptly and professionally in the showroom, on the lot, and through digital leads. - Conduct needs assessments to understand customer preferences, budget, and vehicle requirements. - Present new and pre-owned vehicles, highlighting features, benefits, and value propositions. - Facilitate test drives and explain vehicle technology, safety features, and warranty options. - Guide customers through the full sales process, from initial contact to vehicle delivery. **Sales Performance & Goal Achievement** - Meet or exceed individual sales volume, gross profit, and performance objectives. - Follow dealership sales processes and best practices to ensure consistency and accountability. - Maintain accurate deal documentation and ensure timely submission of all required paperwork. - Support dealership initiatives, promotions, and manufacturer programs. **Customer Experience & Relationship Building** - Deliver a transparent, professional, and pressure-free buying experience. - Maintain strong NPS (Net Promoter Score) performance through exceptional customer care. - Follow up with customers after delivery to ensure satisfaction and address questions or concerns. - Build long-term relationships to drive repeat business and referrals. - Handle customer objections or concerns professionally and escalate when appropriate. **Personal Marketing & Community Representation** - Actively market oneself as a representative of Woody Anderson Ford through approved channels. - Utilize social media, digital tools, and personal networking to generate leads in alignment with dealership guidelines. - Participate in dealership-approved community events, promotions, and outreach initiatives. - Represent Woody Anderson Ford in a professional, positive, and brand-consistent manner at all public-facing events. - Support dealership marketing campaigns by sharing approved content and engaging with the local community. **Inventory Knowledge & Product Expertise** - Maintain up-to-date knowledge of all new and used inventory, including features, pricing, and availability. - Stay informed on manufacturer incentives, financing programs, and dealership promotions. - Work with inventory managers to locate vehicles that meet customer needs. - Assist with merchandising efforts such as vehicle placement, cleanliness, and presentation. **Digital Lead Management** - Respond promptly and professionally to internet, phone, and text inquiries. - Use the dealership CRM to track customer interactions, follow-ups, and appointment scheduling. - Maintain accurate customer records and activity logs. - Support online sales initiatives and digital retailing tools as required. **Collaboration & Team Support** - Work closely with Sales Managers to structure deals and ensure compliance with dealership policies. - Coordinate with Finance Managers to ensure a smooth transition to the finance process. - Support the delivery team to ensure vehicles are clean, fueled, and ready for delivery. - Participate in sales meetings, training sessions, and dealership events. **Professional Development & Compliance** - Attend required sales training and manufacturer certification programs. - Stay compliant with dealership policies, legal regulations, and ethical sales sta…