Sales Consultant

## Overview **About us** Rural King is America’s Farm and Home Store, providing essentials to the communities we serve. With a wide array of necessities ranging from food and feed to farm and home products, Rural King serves over 150 locations across 17 states and is **constantly expanding**. Our annual sales exceed **$2.5 Billion**, and our heart beats in Mattoon, IL, home to our corporate office, distribution center, and flagship store. One thing our customers appreciate is our unique shopping experience, complete with complimentary **popcorn and coffee**. It's just one way we show our appreciation for their support. At Rural King, we value our associates and strive to create a positive, rewarding workplace. We offer growth opportunities, competitive benefits, and a **people-first** environment where dedicated individuals come together to serve rural communities passionately. Join us, and you'll find not just a job but a chance to **grow professionally**, contribute meaningfully, and make a difference in the lives of those we serve. **How we reward you** 401(k) plan that provides a 100% match on the first 3% of your contributions and 50% of the next 2% Healthcare plans to support your needs Virtual doctor visits Access to Centers of Excellence with Barnes Jewish Hospital and Mayo Clinic’s Complex Care Program 15% Associate Discount Dave Ramsey’s SmartDollar Program Associate Assistance Program RK Cares Associate Hardship Program 24/7 Chaplaincy Services Company paid YMCA Family Membership ## Responsibilities # What You’ll do The purpose of the Sales Consultant is to play a pivotal role in assisting customers with their agricultural and household needs. With a store knowledge of farm equipment, power equipment, tools, and home essentials, you will provide exceptional customer service and expert advice to ensure a positive shopping experience. - Provide excellent customer service by helping potential customers find power equipment products that match their specific applications and needs. - Engage the customer in meaningful conversations to understand their specific needs, preferences, and budget constraints by utilizing our customer engagement model. - Assist customers throughout the retail financing process and ensure all requirements are met prior to the release of the tractor. - Manage the ordering of many types of Power Equipment for store stock as well as customer special orders. - Assist with receiving, moving, and displaying power equipment products. - Follow the Indoor Merchandising Guide to its entirety, to ensure that all products are set and maintained to company standards. - Conduct power equipment demonstrations when necessary. - Assist customers in locating items within the store and recommend suitable alternatives if a particular product is unavailable. - Actively listen to customer concerns, address any questions or issues promptly, and provide appropriate resolutions or escalate to the supervisor, if required. - Collect customer contact information for situations that require follow-up such as times we are out of a product but expecting it to arrive soon, customer order arrives, new product is received that they might be interested in. - Establish and maintain healthy, long-term relationships with customers to generate repeat business and referrals. - Provide expert advice and product knowledge to customers regarding a wide range of products such as power equipment, live animals, heating, fencing, batteries, lawn care, pools, etc. - Demonstrate the features and benefits of the products, conduct product demonstrations, and explain technical specifications, as necessary. - Utilize upselling and cross-selling techniques to maximize sales and increase the average unit per transaction. - Promote exclusive offers and awareness of store loyalty program. - Process special orders, operate the POS register, and resolve return issues as needed. - Collaborate with team members to achieve sales targets, foster a cooperat…