[Rocket Now] Senior Growth & Customer Marketing

Company Introduction About Rocket Now Rocket Now is a food delivery service with no delivery or service fees. Consumers can enjoy a wide variety of cuisines, from Japanese and Western food to healthy options, as well as desserts and drinks, quickly and affordably. The service is currently available mainly in Hokkaido, Tohoku (Sendai), Kanto (Tokyo, Kanagawa, Saitama, Chiba), Chubu (Aichi, Shizuoka), Kansai (Osaka, Kyoto, Hyogo), Hiroshima, and Kyushu (Fukuoka). Rocket Now won the Excellence Award in the Shopping Category at the Best App Awards 2025. Furthermore, it has achieved the No. 1 ranking in the Food Delivery App category for nine consecutive months on both the iOS and Android app stores (*1), and the app continues to grow, surpassing 5 million downloads in just 15 months since its launch (*2). *1 Based on integrated iOS and Android data from July 2025 to March 2026. *2 As of January 14, 2025, service release date (Source: Global Market Intelligence: Sensor Tower) About CP One Japan CP One Japan LLC is the Japanese subsidiary of Coupang, Inc. (NYSE: CPNG), a US-based company listed on the NYSE (New York Stock Exchange) and one of the Fortune 150 companies, known as a technology company. CP One Japan operates the "Rocket Now" brand food delivery service in Japan, leveraging Coupang's technological capabilities and innovative logistics solutions to provide fast, reliable, and customer-oriented food delivery services to Japanese consumers. Role Overview We are seeking a strategic, results-driven Principal Marketing Specialist to lead high-impact marketing initiatives that drive business growth, strengthen brand awareness, and enhance customer engagement. As a senior individual contributor, you will develop and execute integrated marketing strategies, lead cross-functional initiatives, and influence key business decisions through data-driven insights and market expertise. This role requires strong strategic thinking, exceptional stakeholder management, and the ability to deliver measurable business outcomes in a fast-paced environment. What You Will Do Lead end-to-end marketing campaigns across digital, content, email, social media, events, and other marketing channels. Partner with Product, Sales, Customer Success, Business Development, and Corporate Communications to develop and execute go-to-market strategies for new products, services, and key initiatives. Analyze customer insights, market trends, and competitive intelligence to identify opportunities and optimize marketing performance. Define campaign KPIs and measure performance, providing actionable recommendations to improve marketing effectiveness and ROI. Develop compelling messaging and content that support customer acquisition, engagement, and retention. Manage multiple strategic initiatives simultaneously, ensuring timely execution and alignment across stakeholders. Build strong relationships with internal stakeholders and external vendors to support successful campaign delivery. Identify opportunities to improve marketing processes, leverage emerging technologies, and implement best practices. Mentor team members by sharing expertise, providing strategic guidance, and fostering marketing excellence Basic Qualifications Bachelor's degree in Marketing, Business, Communications, or a related field. 8+ years of progressive experience in marketing, including experience leading complex, cross-functional initiatives. Proven success developing and executing integrated marketing strategies that deliver measurable business results. Strong understanding of digital marketing, customer lifecycle marketing, campaign management, and marketing analytics. Excellent project management, communication, and stakeholder management skills. Strong analytical mindset with the ability to translate data into actionable business insights. Demonstrated ability to influence cross-functional teams and senior leaders without direct authority. Self-motivated, collaborative, and adaptable in…