Retention Manager Beauty

#### **About Trafilea** Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands. With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands. We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint. #### **Why Trafilea** We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast. 🚀 We build and scale our own brands. 🦾 We invest in AI and automation like few others in eCom. 📈 We test fast, grow fast, and help you do the same. 🤝 Be part of a dynamic, diverse, and talented global team. 🌍 100% Remote, USD competitive salary, paid time off, and more. #### **Job Responsibilities** - Own the retention marketing strategy across Email, SMS, and other customer engagement channels. - Design lifecycle journeys including onboarding, cross-sell, replenishment, win-back, reactivation, and loyalty campaigns. - Build segmentation and personalization strategies that improve customer experience and revenue. - Plan, launch, analyze, and continuously optimize campaigns through A/B testing and experimentation. - Monitor and improve key retention KPIs including LTV, repeat purchase rate, churn, conversion rate, revenue per recipient, and customer engagement. - Partner closely with Growth, Product, Data, Design, and Customer Experience teams to deliver seamless customer journeys. - Stay ahead of retention marketing trends, automation capabilities, and industry best practices. * * * - 5+ years of experience in CRM, Lifecycle, Email Marketing, or Retention Marketing. - Experience managing Email and SMS strategies for eCommerce or DTC brands. - Hands-on experience with marketing automation platforms such as Klaviyo, Braze, Iterable, http://Customer.io, HubSpot, or similar. - Strong analytical skills with the ability to translate customer data into actionable growth initiatives. - Experience with customer segmentation, personalization, and lifecycle marketing. - Strong project management and stakeholder management skills. - Excellent communication and copywriting abilities. - Knowledge of Email and SMS compliance (GDPR, CAN-SPAM, TCPA, etc.). - Beauty industry experience is a plus.