Retail Media Specialist

**About The Barcode Group:** The Barcode Group is a dynamic, full-service retail agency bridging brands and retailers across both physical and digital marketplaces. Our team brings decades of expertise with leading retailers such as Walmart, Target, Amazon, Sam’s Club, Costco, Kroger, and BJ’s, spanning more than 170 product categories. We thrive on strong, lasting relationships—with our clients and our teams alike. Our approach centers on hiring top talent, investing in professional development, and fostering a culture where each team member is empowered to succeed. Here, you’ll find the space to showcase your entrepreneurial spirit, help shape strategic direction and make a real impact on results. **Position Overview:** We are seeking a highly motivated and data-driven Retail Media Specialist to support the execution, and optimization of our retail media campaigns across major retail platforms (e.g., Amazon, Walmart Connect, Instacart).This role will be critical in driving digital shelf visibility, sales performance, and return on ad spend (ROAS) across our retail partners. **Key Accountabilities:** - Support Retail Media Managers in campaign set up, optimization, and reporting within retailer platforms – including everything from keyword planning and audience targeting to budget allocation and performance analysis - Conduct research across client niche, identifying keyword opportunities for custom audiences, product categories and in-market interest groups for campaign development~~~~ - Monitor and analyze campaign performance data, providing actionable insights and regular reporting to internal stakeholders - Partner with retail media networks and third-party tools to enhance campaign execution - Stay up to date with industry trends, new retail media capabilities, and platform updates to continuously drive innovation and best practices **Required Skills and Experience:** - 1-2 years of hands-on experience in running Retail Media campaigns on Amazon Advertising or Walmart Connect - Strong analytical skills and proficiency in tools such as Excel, Google Analytics, and media dashboards - Experience in search bid management, campaign management, campaign optimization, digital media operations - Excellent communication and time management skills - Knowledge of retail media KPIs (ROAS, TACoS, CVR, etc.) and digital shelf metrics - Ability to manage multiple campaigns across different platforms and categories - Experience working in a fast-paced, cross-functional environment This is a remote full-time position with the ability to work from anywhere in the US.