Retail Marketing Specialist

Since 2015, Mejuri has reimagined what fine jewelry can be in a modern world—shifting it from a traditional gift to to a personal choice rooted in self-expression. Founded by third-generation jeweller Noura Sakkijha, the brand was built on a simple idea: fine jewelry shouldn’t require a special occasion, and it should never come with guilt. It’s about celebrating yourself—your style, your life, your everyday. Mejuri meets customers where they are—online, in app, and through a growing global retail footprint of 58+ stores worldwide. Mejuri is also deeply committed to doing things the right way, with responsible sourcing, sustainable practices, and philanthropic initiatives that reflect our values and long-term vision. Job Overview The Retail Marketing Specialist is responsible for the planning, coordination, and on-the-ground execution of Mejuri's retail marketing programming across all retail and concession locations. This role exists to bring dedicated bandwidth to the activations that drive footfall, community engagement, and local brand awareness — work that requires consistent, full-time focus to do well. You own the end-to-end delivery of local marketing programs: from mall partnerships and OOH placements to store-led events and community activations. You report to the Senior Director, Retail Experience & Operations, and serve as the primary point of contact for landlord and mall marketing relationships at every door. Day-to-day, you work closely with store managers, the broader marketing team, and retail operations to ensure activations are well-planned, properly resourced, and executed to brand standard. The retail marketing function is lean, and this role covers the full scope of local marketing without a dedicated support layer. You'll need to be comfortable moving between strategic recommendation and hands-on coordination within the same week. What you'll do Mall & Local Marketing Landlord relationships. Own Mejuri's ongoing participation in mall and landlord marketing programs across all doors — managing day-to-day relationships with mall marketing contacts, ensuring brand representation is consistent across directories, digital screens, and partnership channels, and positioning Mejuri to access new opportunities as they emerge. OOH placements. Proactively identify, evaluate, and propose out-of-home opportunities within mall environments — feature walls, digital directories, seasonal takeovers. You manage the briefing, approval, and production process end-to-end, and track traffic and awareness impact to build a clear ROI picture over time. Mall events. Lead joint activations with mall marketing teams — surfacing opportunities, presenting recommendations to retail leadership, coordinating timelines and logistics with store managers, and recapping results in a format that builds repeatable playbooks. Community activations. Own Mejuri's presence at local and cultural events — managing logistics, staffing, brand experience, and post-event reporting. You identify new participation opportunities aligned to Mejuri's target customer and bring forward recommendations with clear rationale and projected impact. Retail Events & Commercial Programming Store-led events. Enable store teams to execute the store-led event program by providing briefing templates, planning frameworks, and activation toolkits. You identify new event concepts suited to each store's local community, attend key events to support execution, and assess quality against brand standards. Commercial moments. Lead retail-side planning for major commercial events — Black Friday/Cyber Monday and key seasonal moments. You develop run-of-show documents, brief store teams, and coordinate local marketing amplification in alignment with the broader campaign. Fleet-wide promotions. Brief, coordinate, and execute retail marketing promotions in partnership with the marketing team — managing timelines, in-store materials, and store communications. You serve as the operat…