Request for Proposal (RFP) - Management of Google Ad Grants & Paid Google Ads

GLOBAL, application closes August 7, 2026 Who we are Global Fishing Watch is an international nonprofit organization dedicated to advancing ocean governance through increased transparency of human activity at sea. By creating and publicly sharing map visualizations, data and analysis tools, we aim to enable scientific research and transform the way our ocean is managed. We believe human activity at sea should be public knowledge in order to safeguard the global ocean for the common good of all. What we are looking for Global Fishing Watch is seeking proposals from qualified individual contractors to manage our Google Ad Grants account ($10,000/month) and a separate paid Google Ads budget ($1,000/month), helping increase our online visibility, drive traffic to our website and further advance our mission. Description of work Under the guidance of the senior website manager, the contractor will be responsible for maximizing the impact of Global Fishing Watch’s online presence through both the $10,000/month Google Ad Grant and a $1,000/month paid advertising budget. This involves developing and implementing effective advertising strategies to drive traffic and engagement, ensuring compliance with Google Ad Grants policies, and optimizing campaigns to achieve the organization's goals. The successful candidate will conduct keyword research, create compelling ad copy and monitor performance metrics to enhance the effectiveness of the ad campaigns. Additionally, this individual is expected to stay updated on industry trends, Google Ads policies and best practices to continually improve the organization’s online visibility and impact. The Google Ads contractor will play a crucial role in leveraging advertising resources to support the mission and objectives of Global Fishing Watch. About the team The contractor will support an internationally distributed communications team, and will report to the senior website manager located in the Eastern time zone of the United States. The team and organization primarily use Slack for communication. About the website Our goals for the website are: Establish/maintain trust and credibility with new and existing audiences via research, analysis, datasets, APIs, products and tools. Inform and influence both the technical audience and policy/advocacy audiences. Connect our services to what audiences need. Share achievements, success stories and advocate for change through impactful storytelling. Our target audiences are: Decision makers: inform and influence ocean governance policy. Technical experts: encourage the adoption and use of our products/data in management and research applications. Secondary audiences: funders, media, general public. Our website is primarily used in four ways: Promoting the role of transparency in advancing ocean governance. Interacting with map visualization products for analysis of vessel-based human activity at sea. Promoting scientific collaboration and publishing of impactful research. Sharing public datasets of human activity at sea. Detailed Responsibilities Google Ad Grants and Google Ads - Management Create and manage effective Google Ads campaigns in both English and Spanish to promote the organization, profile its work and maximize the impact of the grant. Develop and implement strategies to increase website traffic, engagement and conversions. Conduct keyword research, develop ad copy and implement ongoing optimizations to represent Global Fishing Watch’s work and ensure the best possible performance of ads. Provide monthly performance reports and insights, demonstrating the effectiveness of the campaigns and suggesting improvements. Stay up-to-date with Google Ads policies and best practices to ensure compliance and maximize results. Google Ad Grants and Google Ads - Deliverables Campaign setup and optimization: Create and manage campaigns aligned with the organization's goals and mission, including ad groups, keywords, ad copy and targeting settings. Keyword r…