Regional Sales Manager - Aflex Hose

We are in search of a dedicated and experienced Regional Sales Manager to enhance our dynamic and collaborative environment. In this role, you will lead a team to help drive the continued growth and market development of the Aflex business across North America. Aflex is a leading global PTFE hose technology brand within Watson-Marlow, serving customers in industrial, life sciences, chemical, food and beverage, personal care, and other process manufacturing markets where product performance, reliability, and customer support are critical. Reporting to the National Sales Manager – Channel Sales, you will lead a team of sales and technical professionals while working closely with distribution partners, manufacturer representatives, original equipment manufacturers (OEMs), end users, and internal teams across marketing, operations, product management, and customer experience. Together, you will implement go-to-market campaigns through strategic initiatives, support customer success, strengthen channel partnerships, and expand the reach of the Aflex brand throughout the region. This position offers the opportunity to make a significant impact on a fast growing business by developing strong relationships, supporting team development, identifying new market opportunities, and helping customers solve complex fluid handling challenges. Success in this role will be reflected in sustainable business growth, strong channel partner engagement, effective team leadership, and the continued expansion of the Aflex business across North America. What you’ll be doing You will lead the growth and market development of the Aflex business across North America, supporting the achievement of strategic sales and market expansion objectives. You will develop and execute sales and business plans that strengthen market position, increase customer adoption, and support sustainable revenue growth across targeted industries and applications. You will lead, coach, and develop a team of sales and technical professionals, creating a culture of accountability, collaboration, customer focus, and continuous improvement. You will build and maintain strong relationships with distribution partners, manufacturer representatives, original equipment manufacturers (OEMs), end users, and other key stakeholders to expand market opportunities and drive business growth. You will support channel partner development by implementing programs, tools, and strategies that improve engagement, capability, and commercial performance. You will work closely with customers and industry stakeholders to understand business challenges, identify opportunities, and ensure Aflex solutions deliver value in critical fluid handling applications. You will partner with the Application Engineer and broader commercial team to promote solution-based selling approaches that highlight product performance, reliability, and customer outcomes. You will collaborate with marketing, product management, customer experience, operations, and supply chain teams to align business priorities, improve customer satisfaction, and support growth initiatives. You will monitor market trends, competitive activity, and customer needs to identify new opportunities, inform business decisions, and support future growth strategies. You will develop sales forecasts, review business performance, and use customer and market data to support effective planning and decision-making. You will lead strategic projects and continuous improvement initiatives that strengthen commercial effectiveness, expand market reach, and enhance the customer and channel partner experience. Who you’ll be working with Internal Stakeholders National Sales Manager – Channel Sales – Your direct manager and primary partner for aligning business objectives, growth strategies, and commercial priorities. Vice President, Process Industries and Vice President, Life Sciences – Collaborate on strategic initiatives, business performance, market opportunities, and…