Regional Sales Director

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Regional Sales Director based in the United States.** This role offers the opportunity to lead regional sales strategy and drive growth across a portfolio of senior living communities. You will be responsible for improving occupancy, increasing revenue performance, and building high-performing sales teams. The position combines strategic leadership, data-driven decision-making, relationship management, and operational collaboration. You will partner with community leaders and marketing teams to execute sales initiatives and deliver measurable business results. The ideal candidate will bring extensive senior living sales experience, strong coaching abilities, and a passion for creating exceptional customer experiences. This is a high-impact leadership opportunity where your expertise will directly influence regional growth and long-term success. ### Accountabilities: The Regional Sales Director will oversee sales performance, occupancy growth, and revenue optimization across assigned communities. This role requires a strategic leader who can coach teams, analyze performance data, and implement effective sales strategies while partnering with operational and marketing stakeholders. - Lead regional sales strategy and execution to improve occupancy, revenue growth, deposits, move-ins, and overall sales performance. - Coach, mentor, and develop community Sales and Marketing Directors to build strong, results-oriented teams. - Partner with Executive Directors and leadership teams to align sales priorities with operational objectives and financial goals. - Review and analyze sales forecasts, pipeline activity, conversion rates, pricing strategies, inventory levels, and performance metrics. - Create and execute action plans for communities requiring improvements in occupancy, revenue, or sales effectiveness. - Conduct pipeline reviews, sales coaching sessions, and business performance reviews to ensure consistent execution. - Promote effective use of CRM systems, sales methodologies, reporting standards, and customer experience practices. - Collaborate with marketing teams to support campaigns, brand positioning, and community-level growth initiatives. - Identify successful sales practices and implement scalable strategies across the region. - Support strategic initiatives including new community launches, expansions, repositioning efforts, and market growth opportunities. - Provide market insights, competitive analysis, and performance updates to executive leadership. ## Requirements: The ideal candidate will be an experienced senior living sales leader with a strong record of driving occupancy growth, improving revenue performance, and developing successful teams. The role requires a combination of strategic thinking, analytical ability, relationship-building skills, and hands-on sales leadership. - Bachelor’s degree in Business, Marketing, or a related field; master’s degree preferred. - 7+ years of progressive sales leadership experience within senior living or a related healthcare services environment. - Experience managing multi-site or regional sales teams preferred. - Strong background in Life Plan Communities, Continuing Care Retirement Communities, or similar senior living models preferred. - Proven success improving occupancy, revenue, conversion rates, and overall sales performance. - Strong financial analysis, forecasting, reporting, and business planning capabilities. - Excellent leadership, coaching, communication, and presentation skills. - Experience using CRM systems, sales analytics tools, and pipeline management processes. - Ability to develop strong partnerships with executives, community teams, and cross-functional stakeholders. - Willingness and ability to travel approximately 50–75% as required for community support and relationship-building. ## Benefits: - Competitive annual sala…