Regional Digital Partner Marketing Lead (Program Lead)

Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . Job Description: Regional Digital Partner Marketing Lead (Program Lead) Location: Singapore/APAC Employment Type: Full-Time Role Overview: The Regional DPMM Lead is a pivotal leadership role responsible for driving the performance, consistency, and evolution of the Digital Partner Marketing Manager (DPMM) program across the entire Asia region. This position operates at both strategic and operational levels, ensuring that global program frameworks are effectively implemented while enabling Regional Leads and individual DPMMs to deliver scalable, high-impact partner marketing execution. As the regional program owner, this role acts as the critical bridge between Tech Firm global stakeholders, VML global program leadership, and regional execution teams. The Regional Lead ensures unwavering alignment to client priorities, maintains robust governance and performance standards, and continuously builds the capability of the DPMM function to deliver measurable business outcomes at scale. Key Responsibilities: Regional Program Leadership & Execution Own the overall delivery and performance of the DPMM program across Asia. Translate global program frameworks into clear, regionally executable plans and strategies. Ensure clarity, consistency, and widespread adoption of program standards across all DPMMs. Drive regional readiness across Go-To-Market (GTM) planning, onboarding initiatives, and execution cycles. Performance Management & Governance Track and actively manage program performance against key performance indicators (KPIs) such as pipeline generation, Return on Investment (ROI), Service Level Agreements (SLAs), and partner satisfaction. Lead regular performance reviews with Regional GTM Leads and key Microsoft stakeholders. Proactively identify risks, gaps, and performance issues, implementing timely and effective corrective actions. Ensure the consistent use of tracking tools, dashboards, and established governance frameworks throughout the program. Regional Team Leadership & Enablement Lead, coach, mentor, and develop individual DPMMs and the broader regional team, fostering continuous growth. Ensure comprehensive readiness across DPMMs through structured onboarding, ongoing training, and continuous learning initiatives. Build a high-performing, scalable team model that is fully aligned with global program standards. Foster a strong culture of accountability, collaboration, and operational excellence within the team. Stakeholder Management & Microsoft Alignment Act as the primary regional liaison and trusted point o…