Regional Community Lead - Riftbound

Riot is expanding into the Trading Card Game space with Riftbound, and we are looking for a Regional Community Lead to help build and grow its player community in Korea. As the Regional Community Lead on Korea Publishing team, you will shape how Riftbound engages with Korean players across digital communities, social platforms, creator networks, organized play, retail environments, and in-person experiences. You will translate global community and publishing priorities into locally relevant programs that reflect Korean player behaviors, cultural trends, and the unique dynamics of the trading card game ecosystem. You will build trusted relationships with players, creators, tournament organizers, hobby stores, retailers, and other community leaders. You will also serve as a key source of Korean player insight for Riftbound’s regional and global teams, ensuring community needs and sentiment inform how we communicate, activate, and evolve the player experience. You are a community-focused strategist and hands-on operator who understands how authentic relationships, clear communication, and memorable experiences can turn interest in a new game into a healthy, enduring player community. You will report to Director, Publishing of the team. Responsibilities Community Strategy and Development. Develop and execute Riftbound’s community strategy for Korea in alignment with regional and global product and publishing priorities; Identify the communities, platforms, partnerships, and experiences most important to growing Riftbound in the Korean market; Build programs that support player acquisition, onboarding, engagement, advocacy, and long-term community health; Adapt global community initiatives for Korean players while identifying opportunities for original local programs; Establish clear objectives and success measures for community initiatives, and evolve plans based on performance and player feedback; Help Riftbound establish a distinct, welcoming, and culturally relevant identity within Korea’s TCG and gaming communities. Player Relationships and Community Insight. Build trusted relationships with Korean players, collectors, competitive players, community leaders, and fan groups; Maintain an active presence across the digital and physical spaces where Korean Riftbound players gather; Gather, analyze, and communicate player sentiment, emerging issues, and community opportunities to internal partners; Translate community feedback into actionable recommendations for publishing, organized play, product, and player-experience teams; Identify changes in player behavior, cultural trends, and the local TCG landscape that may affect Riftbound’s community strategy; Advocate for Korean players while balancing community needs, product goals, and business priorities. Organized Play and Hobby Ecosystem. Partner with Organized Play, publishing, and commercial teams to support a healthy competitive and casual-play ecosystem in Korea; Develop relationships with hobby stores, tournament organizers, judges, community groups, and other grassroots partners; Support community-facing programs around product launches, organized-play milestones, tournaments, conventions, and retail activations; Identify barriers to participation and recommend programs that make Riftbound approachable for new players while supporting established TCG audiences; Help create meaningful connections between digital engagement, local store play, competitive events, and broader community experiences; Evaluate the health of Riftbound’s Korean community using qualitative feedback and quantitative signals. Influencer and Community Partner Programs; Develop and execute community-focused creator programs in partnership with publishing and influencer-marketing teams; Identify and build relationships with influencers, community figures, and subject-matter experts who authentically connect with Korean TCG and gaming audiences; Support creator onboarding, product education, campaign activa…