Proposal Writer

# About VisionPoint Marketing VisionPoint Marketing is on a mission to become higher education's most trusted brand and enrollment marketing partner. As a full-service agency, we collaborate with colleges and universities nationwide to strengthen brands, accelerate marketing performance, and drive measurable enrollment growth. Our award-winning work is showcased on national conference stages, but our greatest pride is making life easier, and more successful, for our client partners. Headquartered in Raleigh, NC, we operate as a remote-first company with VisionPointers across every U.S. time zone, while offering hybrid and in-person options for those near our headquarters. We're seeking an experienced Proposal Writer to join our Business Development team. This is a critical role at VisionPoint, helping to generate revenue and build our brand through nuanced, strategic proposal writing. This is an exciting opportunity for someone with outstanding written and verbal communication skills, an analytical mind, and the strategic instinct to see the problem beneath a client's request and build a persuasive argument around it. The Proposal Writer will report to the Vice President of New Business Development. # What You’ll Do Proposal Writing - Read, diagnose, and interpret Requests for Proposals (RFPs) to understand what an institution actually needs, which is often related to but not identical to what the RFP literally asks for. Translate that diagnosis into a clear strategic argument that the rest of the proposal is built around. - Write thoughtful, well-crafted proposals that align with VisionPoint's sales process and demonstrate a strong understanding of, and empathy for, prospective clients' marketing and enrollment goals. - Write in VisionPoint's voice and sustain it across a full document: confident and conviction-led, specific and metric-backed, free of buzzwords and hedging. Holding a distinctive institutional voice over a long proposal is central to this role. - As the principal proposal creator, work in conjunction with subject matter experts to assemble everything a strong response requires, including project scope, client objectives, deliverables, processes, and cost estimation. - Create accurate cost estimates by predicting hours required based on historical data, team input, and VisionPoint's proprietary methodologies. - Interview subject matter experts and craft our client success stories into case studies that evidence VisionPoint's thought leadership, sourcing real results and leaving a claim out when the proof isn't there rather than padding it. # Administration - Meet deadlines by setting priorities and target dates for information gathering, writing, review, and approval; coordinate requirements with contributors; report proposal status; and coordinate and execute proposal submission. - # Update HubSpot, our CRM, with appropriate prospective-client communications and deal information. - # Act as project manager for your assigned proposals and pitch-prep creation, ensuring all are delivered on time. - # Support the internal onboarding of new clients and accounts for the deals you win. - # Support your fellow Business Development teammates as needed. # Who You Are ## Experience & Attributes Minimum bachelor's degree in Business, Marketing, English, or another applicable field of study, or equivalent experience. - Demonstrated excellence in written and verbal communication, along with strong listening skills. Beyond the table stakes of impeccable grammar, you can write succinctly and distill complex ideas into simple, persuasive explanations. - Our standards for writing are very high, and we expect candidates to excel here. Please include three writing samples with your application. - Experience producing high-stakes written work under deadline, ideally proposals, strategic communications, or marketing content for a client-facing organization. - Familiarity with sales processes and dynamics; 1+ years of sales exposur…