Project Manager - Brand Stretch

## Job Description As a Marketing Project Manager, you will act as the central connector between Global Marketing and U.S. teams, ensuring insight-driven planning and consistent, customer-centric execution across all touchpoints. You do this by leading cross-functional collaboration, overseeing campaign development, and building scalable frameworks that enable long-term success beyond the transformation program. This role reports to the Marketing Manager, with a dotted line to Global Marketing leadership, and is based in New York. A Day in the Life Leadership & Cross Functional Collaboration - Act as the primary U.S. point of contact between Global Marketing and local stakeholders - Orchestrate 360° campaign execution across retail, digital, brand, and creative teams - Drive alignment, prioritization, and execution across multiple workstreams - Track risks, dependencies, and timelines to ensure strong execution Brand & Marketing Strategy - Build and maintain a U.S. marketing calendar aligned to global frameworks while adapting to local business needs and performance insights - Identify and support development of U.S.-specific, U.S.-focused, and always-on campaigns - Apply structured frameworks (e.g., Big Rock methodology) to prioritize moments, campaigns, and investments Campaign Development & Execution - Project manager the development of campaign concepts, briefs, and localized asset production in partnership with global and agency teams - Oversee delivery of marketing assets across in-store and digital channels - Ensure all outputs meet brand standards and reflect strong U.S. cultural relevance - Coordinate influencer and content integration aligned with campaign timing and product launches In-Store & Digital Experience - Project manage development of U.S.-tailored in-store content, signage, and visual storytelling - Ensure consistency across physical and digital touchpoints to deliver a seamless customer journey - Collaborate cross-functionally to enhance guided shopping experiences and product storytelling Agency & Partner Management - Lead or support creative agency procurement, onboarding, and management - Manage day-to-day agency relationships as it relates to timelines and deliverables - Ensure agency output is high-quality, on time, and aligned with brand and business goals Operating Model, Processes & Ways of Working - Define and document scalable marketing operating models for campaign planning and execution, including governance, roles, and collaboration frameworks between U.S. and Global teams Insights, Performance & Continuous Improvement - Establish a structured learning agenda including performance reviews, post-mortems, and feedback loops - Analyze campaign performance and customer insights to inform optimization and future planning - Translate insights into actionable improvements across campaigns and processes - Champion a test-and-learn culture and share learnings with global teams ## Qualifications Who You Are: - Degree in Communication, Marketing, or related field (or equivalent experience) - Proven ability to manage multiple projects in both digital and traditional channels - Strong leadership and stakeholder management skills - Analytical and results-driven, with experience using KPIs to track project impact - Fluent in English and local language(s) - Minimum 7 years of experience in project management within marketing or communications - Experience managing agencies and creative talent ## Additional Information Why You’ll Love Working at H&M - We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability - We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years - You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues - We are an inclusive company where you’re encouraged to…