Programmatic Manager

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Copilot said: Programmatic Manager The Programmatic Manager is responsible for overseeing all day-to-day campaign activities for assigned brands and clients. This individual is accountable for account management, planning, setup, activation, and optimization of programmatic campaigns. The Programmatic Manager builds and maintains strong relationships with agency teams, clients, and partners. Using a variety of programmatic platforms, they contribute to the planning, execution, and analysis of digital campaigns. This multidisciplinary role combines client service, planning, activation, and media investment optimization to drive strong results across all programmatic channels. Responsibilities Ensure campaign timelines are met at every stage of the process, including planning deadlines, creative asset delivery, and campaign launches. Manage campaigns and accounts from initial briefing through post-campaign reporting, including planning, platform setup, and activation. Participate in strategic discussions regarding new campaigns and support RFP responses when required. Leverage programmatic expertise and knowledge of DSP capabilities to develop effective media strategies. Ensure media plan requirements are properly communicated to relevant teams and accurately implemented within the appropriate platforms. Work across various technology platforms, including DSPs, MediaOcean, proprietary tools, and measurement and analytics platforms. Build and maintain positive, collaborative relationships with internal and external stakeholders. Utilize optimization tools and resources to achieve performance objectives and ensure full campaign delivery. Recommend alternative solutions when necessary. Manage and optimize campaigns according to established best practices, including pacing, performance, and quality management, either directly within platforms or by supporting coordinators. Maintain detailed documentation of campaign optimizations, learnings, and insights. Stay up to date on developments within the programmatic ecosystem, including industry partners and their value propositions. Actively participate in client meetings, brainstorming sessions, and presentations. Contribute to innovation by proposing new ideas, processes, and enhancements to services, planning approaches, and operational workflows. Support the growth and development of team coordinators through mentorship, training, vendor meetings, and coaching on campaign setup and optimization. Skills & Qualifications Ability to manage multiple priorities, deadlines, and client requests simultaneously. Strong understanding of the programmatic industry, including the advantages and limitations of major platforms and inventory sources such as Open Exchange, PMP, Deals, and Programmatic Guaranteed. Excellent knowledge of leading DSPs and their capabilities, including DV360, The Trade Desk, Xandr, and Amazon DSP. Ability to explain and justify recommendations using data, analysis, and sound strategic rationale. Familiarity with ad serving and ad verification platforms, as well as reporting processes. Excellent communication and collaboration skills. Passion for problem-solving and digital media. Strong attention to detail and executional excellence. Proficiency in the Microsoft Office Suite, including Excel, Word, PowerPoint, and Outlook. Advance…