Product Marketing Specialist

Marketing role that drives the strategy, planning, and execution of campaigns to drive demand and sales growth. - Executes global Product Marketing strategy, communicating campaign plans to stakeholders, and managing projects in Workfront (tool) for timely deliverables. - Assist in executing multi-channel demand generation campaigns across digital, paid media, email, content marketing, events, webinars, SEO, and ABM. - Track, analyze, and optimize campaign performance to improve ROI, engagement, and pipeline metrics marketing based on investments. - Help maintain marketing automation, CRM, and reporting workflows to ensure accurate tracking and attribution - Understand competitive landscape and drive demand. - Executes client acquisition and cross-selling strategies to grow pipeline and sales. - Supports market and trend research to identify new opportunities and ensure product messaging is properly targeted. - Gathers insights from PowerBI and other sources to influence business decisions and shape Product Marketing strategy. - Collaborates with product management, business, and sales teams to craft compelling content for the website and across the marketing funnel to drive product awareness and purchase, while ensuring that sales has the knowledge required to effectively sell product offerings. - Partners with sales and business managers to foster a continuous feedback loop. - Communicates regularly with stakeholders on marketing campaign performance. - Contributes to business success by performing other tasks as required. - Uses UL-approved AI tools to perform marketing tasks efficiently. - Read and follow the Underwriters Laboratories Code of Conduct and follow all physical and digital security practices. ### Responsibilities Planning, communication, timely execution, reporting, cross-functional alignment and collaboration. ### Qualifications - 3+ years of related experience or demonstrated competency. - Strong writing and presentation skills. - Strong project management skills. - Collaboration basic project planning and management. - Customer-centric orientation. - Budget tracking. - Analytical skills. - Able to understand technical and scientific issues and translate complex information for nonscientific audiences. - Proficiency in Microsoft Office and experience managing and/or using a wide array of internal communication tools. **What you’ll experience working for ULS** - UL Solutions has been pioneering change since 1894 and we’re still leading the way. From day one, we’ve blazed a trail protecting the planet and everyone on it. Our teams have influenced billions of products, plus services, software offerings and more. We break things, burn things and blow things up. All in the name of safety science. - That’s where you come in — because none of it could happen without you. It takes passion to protect people, problem-solving to safeguard personal data and conviction to make the world a more sustainable place. It takes bold ideas and brilliant minds to build a better world for future generations across the globe. - This is more than a job. It’s a calling. A passion to use our expertise and play our part in creating a more secure, sustainable world today — and tomorrow. As a member of our safety science community, you’ll use your ideas, your energy and your ambition to innovate, challenge and ultimately, help create a safer world. - Everyone here is unique. But we’re also a global community, working together to help create a safer world. Join UL Solutions and you can connect with the brightest minds in the business, all bringing their distinct perspectives and diverse backgrounds together to deliver real change. - Empowering our customers to keep the world safe means thinking ahead. It means investing in training and empowering our people to learn and innovate. At UL Solutions, we help build a better future — one where everyone benefits. - Join UL Solutions to be at the center of safety. To learn more about us and the…