Product Marketing Specialist

Hey there! Thanks for stopping by. We’re Airtasker, the tech company that connects people who need to get things done with those who have the skills to do it. Our mission is to empower people to realise the full value of their skills. This doesn’t just apply to those who use our product. It’s also for our whole team of go-getters who bring the product to life and deliver impact to our community on a daily basis. Because we believe work (and life) is always better when you truly know and appreciate your strengths and skills. This role owns the execution of acquisition, retention and loyalty campaigns for Airtasker's fastest-growing products (Memberships and Rebooking) across every region we serve, plus usage of our core product. You'll report to the CRM & Product Marketing Lead and sit at the intersection of Product, Marketing, Sales and Customer Experience, always with an eye on what actually moves Customers and Taskers. WHAT YOU'LL DO: - Build and launch campaigns in Braze, including in-app messages, emails, banners, push and SMS, in support of Rebooking, Memberships, Airflare and Growth - Help run our loyalty program, from giveaways and merch drops to referrals, to keep Members engaged - Support Tasker education: scheduling and hosting webinars like onboarding sessions and product Fireside Chats, tracking how they perform and iterating on content - Plan and run community touchpoints like merch mailouts, Tasker trophies and business cards, including the logistics and vendor management behind them - Report on campaign and experiment performance against KPIs for Rebooking and Memberships WE'D LOVE TO HEAR FROM YOU IF YOU TICK SOME OF THESE BOXES: - A track record in Product or Product Marketing, having helped bring products to market - Experience with loyalty programs is a strong plus - Time in a two-sided marketplace or with membership/subscription products is a bonus, not a requirement - Enough comfort with HTML/CSS to know where a change needs to happen, or confidence using AI tools like Claude, Gemini or ChatGPT to get there - Experience with Braze or a similar CRM platform, or the aptitude to pick one up fast - Strong written and verbal communication - A track record of working well across product, support, design, marketing, data and legal - Solid project management instincts and a knack for prioritising what matters - Comfort building experiments, iterating, and presenting what the data shows - The ability to turn a complex idea into a clear slide deck, infographic or webinar WHAT MAKES YOU A FIT: - Proactive and hungry to learn, with a can-do attitude - You'd rather make progress and learn than wait for perfect - Comfortable moving fast through ambiguity - Analytical, experiment-minded, and commercially sharp OUR PEOPLE EXPERIENCE: Our people team at Airtasker are dedicated to designing an industry leading people experience. This means creating an environment where you are empowered to do your best work and realise the full potential of your skills. Thriving - Hybrid working - when it comes to working, there’s no “one size fits all” approach, with Airtasker you choose the environment that helps you do your best work. - Airtime - welcome to no Slack and meeting-free Fridays! Airtime is designed so we regularly have dedicated focus time for work and personal growth. - Recharge days - each quarter we have a company-wide Recharge Day, equivalent to 4 additional days of leave per year. It’s a day for everyone when the world can wait and self-care takes centre stage. - Wellbeing support - our Employee Assistance Program provides confidential access for our people to GPs, dieticians, counselling and mental health specialists, providing essential support whenever needed. - Airpowerment Fund - we provide a $200 allowance to spend on anything that supports your health & wellbeing. Rewarding - Airtasker credits - it’s a great feeling to get things done. Even greater when you get $1000 worth of credits every year to help you check…