Product Marketing Manager : Water Heater position

## Location: Dallas,Texas,United States **Product Marketing Manager : Water Heater position** Product Scope: Hot Water Heaters Location: United States (Office / Hybrid) **About Midea America** Midea America Corp. is a U.S. subsidiary within Midea Group, the Fortune 500 giant known for making life easier for millions around the globe. As the world’s top maker of home appliances, Midea is proud of its 166,000+ employees and presence in 200+ countries, including here in the U.S. Headquartered in Parsippany, N.J., with an innovation hub in Louisville, Kentucky, Midea America is dedicated to providing practical innovations that surprise and delight, creating moments to cherish at home. Midea's lineup of appliances - from refrigerators to air conditioners, laundry solutions and floor care - are high quality, reliable, and affordable. By thoughtfully engineering performance, convenience, and design into every product, Midea delivers on the promise of every appliance to make your life a little easier. **Overview:** Product Marketing /Inside Sales Manager Water Heater position- is responsible for the end-to-end product support & inside sales support for the category leadership of Midea’s water heater products including tank, tankless, gas, electric and heat pump water heater within the U.S. market. This role serves as the commercial and technical authority for assigned categories, including product strategy, positioning, pricing, lifecycle management, and channel alignment. Working closely with customers ensuring order accuracy, provide support at the critical point of the sales and cross-functionally with Sales, R&D, Marketing, Supply Chain, Quality, and global factory teams, the role drives market share growth, profitable revenue expansion, and successful new product introduction and ensures sales through strong customers relationship as inside support. **Key Responsibilities:** Category & Business Ownership · Inside sales interaction with customer and internal stakeholders, P&L-influenced performance for water heaters, including revenue, pricing, volume, product mix, margin, and inventory management. · Establish strong and lasting relationships with customers and water heater product team members in both the USA and China. · Achieve targeted revenue, pricing, and quantity objectives while managing expense ratios and maintaining appropriate inventory turns. · Monitor category performance using KPIs and dashboards including profits, sales, inventory; proactively identify risks and growth opportunities. Product Strategy & Planning · Lead U.S.-specific product planning and lineup strategy aligned with global platforms and local market requirements. · Partner with R&D, Design, Quality, and global HQ to identify new product development opportunities. · Develop product positioning, value propositions, and pricing strategies by segment and channel. Market Intelligence & Product Expertise · Serve as the primary product knowledge authority for Water Heater Sales, Marketing, and customers. · Act as the internal segment expert on industry trends, regulatory standards, competitive activity, and pricing dynamics. · Translate customer feedback and market insights into actionable strategies. Go-to-Market & Product Launch Leadership · Lead new product launches from concept to commercialization, market gathering product needs. · Develop product briefs and drive execution with marketing communications and digital teams. · Ensure readiness of all sales enablement, training, and launch materials. Sales & Channel Support · Support Water Heater sales teams with new product introductions and account expansion. · Own category-specific product marketing and channel collateral development. · Drive sell-through initiatives with distributors. · Analyze value chain on specific products and quotes Lifecycle & Forecast Management · Manage full product lifecycle including launch, growth, and end-of-life transitions. · Align PSI forecasts with Sales and Operations.…