Product Marketing Manager

Company Mission Payhawk is a leading global spend management solution for scaling businesses. Headquartered in London and combining company cards, reimbursable expenses and accounts payable into a single product; its future-facing technology enables finance teams to control and automate company spending at scale. The Payhawk customer base includes fast-growing and mature multinational companies in 32 countries including LuxAir and Wagestream. With offices in New York, London, Berlin, Munich , Barcelona, Paris, Amsterdam, Vilnius and Sofia; Payhawk is backed by renowned investors such as Lightspeed Venture Partners, Greenoaks, QED Investors, Bek Ventures and Eleven Ventures. Our values include supporting flat hierarchies, taking ownership and responsibility, seeking and providing feedback, managing constructive critique, and speaking our minds. We understand that the best ideas don’t all come from the same place, so we encourage diversity and inclusion in all areas of our work. The future of fintech is about more than money, and we believe in work-life balance, continual learning, and empowered teams. We’re also on a journey to measure and improve our environmental and social impact . From virtual cards to digital subscriptions, our software and automation help take paper out of the equation for our customers, too. We’re changing the world of payments, and we’re looking for an exceptional team to help us. About the Role We are looking for a Product Marketing Manager to lead the creation and optimisation of one of our global cross-functional GTM Pods strategy— small, agile squads focused on growing a specific product area. Reporting to the Director of Product Marketing, you will be key to accelerating our commercial growth and building our product-lead brand. You will work closely with product leadership and strategically lead a team of marketing experts. To excel in this role you need to be data-driven, a great collaborator, have a high attention to detail, and a passion for both the commercial and technical sides of a SaaS business. You need to be able to collect and synthesize information to create compelling go-to-market strategies. Key Responsibilities: Become an expert and centralize understanding of our buying audience (customers & personas) Become a market expert for our product, e.g. competitor strengths/weaknesses, target audience pain points, tech ecosystem Provide clarity to Sales and Marketing teams on why Payhawk is valuable to our buying audience Oversee the process for creating impactful product positioning, value propositions and messaging. Ensuring this is rolled out consistently and iterated on Collaborate with Marketing and Sales Enablement to produce impactful campaigns and content for the entire customer lifecycle Partner with Product to define the product strategy and roadmap based on market and sales insights Partner with Product on product Design Sprints to research and plan the go-to-market proposition of new features Lead the creation and maintenance of competitive enablement for Sales and Product teams Oversee goals, strategy and execution for new product and feature launches Become a conduit between the Product and Commercial teams to ensure shared understanding and strategic alignment Track, measure, and continuously iterate across win rate, deal velocity, pipeline, adoption, and expansion Qualifications: 2+ years B2B product marketing or equivalent experience. Ideally, this includes experience in B2B SaaS and/or a high-growth startup environment A highly skilled communicator with deep expertise in writing, storytelling, and live enablement. You possess a strong track record of transforming complicated concepts into easily digestible and engaging content, including white papers, web pages, videos, ROI calculators, and presentations Proven ability to leverage advanced AI tools to accelerate marketing results, specifically across content generation, rapid messaging optimization, and market intelligen…