Product Marketing Manager: Load Centers, Meter Combos & Surge Protective Devices

At **ABB**, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world. **This position reports to:** Product Marketing Director - Smart Buildings NEMA \_\_ **Your role and responsibilities:** In this role, you will have the opportunity to represent global divisions in the country to drive sales and market growth. Each day, you will oversee sales and marketing activities and support Sales organizations in driving sales and services for their respective products. You will also showcase your expertise by defining, planning, and ensuring the implementation of product marketing strategies in line with global product strategy. The work model for the role is: Cary, NC; Remote (for the right fit) #Li-Remote You will be mainly accountable for: - Go‑to‑Market & Growth Strategy: Lead U.S. product marketing strategy and commercialization, defining value propositions, positioning, pricing, and launch plans aligned with global strategy and market needs. - Business Planning & Performance: Drive achievement of product marketing targets through annual marketing and business plans, forecasts, budget oversight, and cross‑functional execution with sales, CX, and communications teams. - Market, Product & Supply Alignment: Translate customer, market, and competitive insights into actionable plans by partnering with global product management, SIOP, manufacturing, IT, and sales on standards, features, master data, and product availability. - Sales Enablement & Program Leadership: Enable sales effectiveness through training, tools, and guidance, while leading VOC initiatives, product launches, and multi‑program commercialization efforts with launch partners and third‑party representatives. **Qualifications for the role:** - BS/BA required in marketing, business, engineering, or relevant field. MBA preferred; 8+ years of experience in sales/marketing/product management/product marketing or relevant industry required - Ability to lead and drive initiatives through a complex, matrixed organization; strong analysis and problem-solving skills required; strong internal and external communication skills both written and verbal required - Experience with customer relations via service, visits, relationships, etc. preferred - Experience in developing inventory strategies to meet customer demand preferred; ability to perform competitive analysis required - Candidates must already have work authorization that would permit them to work for ABB in the US **Nice to Haves:** - This role will require a strategic thinker with product aptitude, commercial savvy, and a deep understanding of the market. This role will also require significant project management/execution and influencing skills. It comes with an expense budget to support long and short-term marketing activities, messaging campaigns, and product positioning. - Keeping abreast of distributor/contractor/builder buying/spending behavior and patterns, providing relevant feedback for growth & new opportunities - Ability to build strong relationships with other functions including sales, CX, Marcomm, and product management. **What's in it for you?** We empower you to take the lead, share bold ideas, and shape real outcomes. You’ll grow through hands-on experience, mentorship, and learning that fits your goals. Here, your work doesn’t just matter, it moves things forward ABB is an Equal Employment Opportunity and Affirmative Action employer for protected Veterans and Individuals with Disabilities at ABB. All qualified applicants will receive consideration for employment without regard to their- sex (gender identity, gender expression, sexual orientation), marital status, citizenship, age, race and ethnicity, inclusive of traits historically associated with race or ethnicity, including but not limited to hair texture and protective hairstyles, color, religio…