Product Marketing Manager – Life Sciences Analytics & Real-World Data

Ready to transform healthcare with powerful data, trusted insights, and real-world results? At Truven, we’re not just working with healthcare data, we’re changing how the industry uses it to improve lives. We are seeking a data-driven and commercially minded Product Marketing Manager focused on MarketScan®, Truven’s flagship healthcare analytics and real-world data platform serving the Life Sciences market. You will act as the critical link between our Product, Sales, and Marketing teams, translating complex healthcare analytics and data capabilities into compelling value propositions that resonate with biopharmaceutical companies, medical device manufacturers, and research organizations. The ideal candidate combines strong B2B product marketing experience with an understanding of healthcare analytics, Life Sciences buyers, and go-to-market execution. This individual will help shape product positioning, drive commercial growth, improve competitive differentiation, and equip sales teams to win in an increasingly competitive healthcare data and analytics market. If you have a deep understanding of the Life Sciences landscape and a proven track record of driving product growth, we want you on our team. About MarketScan MarketScan® is Truven’s flagship healthcare analytics and real-world data platform, delivering one of the industry’s most trusted sources of healthcare claims, patient, provider, and treatment insights. MarketScan enables Life Sciences organizations, medical device companies, research organizations, and healthcare stakeholders to better understand patient populations, generate evidence, evaluate outcomes, and make more informed commercial and clinical decisions. As the Product Marketing Manager for MarketScan, you will own positioning, messaging, market intelligence, and go-to-market strategy for one of Truven’s most strategic growth portfolios. You will work closely with Product Management, Sales, Customer Success, and Executive Leadership to accelerate growth within the Life Sciences market while helping customers unlock the value of real-world data and healthcare analytics. **How You Will Contribute** **Drive Market Growth** Increase MarketScan’s footprint within the Life Sciences segment by effectively positioning and differentiating our data and analytics solutions. Partner with commercial teams to drive awareness, engagement, pipeline growth, and customer adoption. **Own Market Positioning & Messaging** Define and evolve MarketScan positioning, messaging, and value propositions across key Life Sciences buyer segments. Translate complex healthcare analytics and data capabilities into compelling narratives that resonate with commercial, clinical, research, and business stakeholders. **Provide Market Intelligence** Monitor the Life Sciences landscape and adjacent markets. Gather actionable insights on market trends, competitor movements, customer needs, and regulatory changes to inform our product and marketing strategies. **Lead Competitive Intelligence & Win/Loss Analysis** Develop and maintain competitive intelligence programs focused on market trends, competitors, positioning, and differentiation. Conduct win/loss analysis to understand buying criteria, competitive threats, customer decision-making, and opportunities to improve sales effectiveness. **Define Segmentation & Buyer Personas** Define and maintain deep, actionable buyer personas across Life Sciences and research-focused audiences. Segment the market to identify high-value targets and tailor our approach to address their specific pain points and goals. **Drive Go-to-Market Excellence** Partner with Product Management to develop go-to-market strategies and launch plans for new MarketScan products, capabilities, enhancements, and innovations. Coordinate cross-functional activities and measure adoption and business impact. **Enable Sales Success** Serve as a strategic partner to Sales and GTM teams. Develop messaging frameworks, competitive battlecar…