Product Marketing Manager

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Product Marketing Manager based in the United States.** This role offers the opportunity to shape how innovative products are positioned, launched, and adopted in a fast-moving technology environment. You will serve as the connection between product, sales, and marketing teams, transforming product capabilities into compelling customer value stories. The position focuses on driving new customer revenue through strategic messaging, go-to-market execution, and sales enablement initiatives. You will influence product launches, buyer journeys, competitive strategies, and demand generation efforts while measuring business impact. The ideal candidate combines strong storytelling skills with data-driven decision-making and a deep understanding of B2B technology markets. This is a remote opportunity for a strategic marketer who thrives in a high-performance, collaborative, and ownership-driven culture. ### Accountabilities: - Develop and execute go-to-market strategies for assigned product areas and launches, including positioning, messaging, launch readiness, and performance tracking. - Create impactful sales enablement materials such as pitch decks, battlecards, talk tracks, one-pagers, and objection-handling resources that help sales teams win opportunities. - Partner with demand generation teams to develop campaigns, landing pages, emails, and content strategies that generate and convert qualified pipeline. - Translate product features into clear customer benefits, value propositions, and proof points tailored to priority audiences. - Build competitive intelligence frameworks and develop counter-positioning strategies that help teams differentiate effectively in the market. - Create persona-based messaging aligned with each stage of the buyer journey to improve customer engagement and conversion. - Leverage customer insights, win-loss analysis, CRM data, and conversation intelligence tools to refine marketing and product strategies. - Define success metrics, measure campaign and launch performance, and connect marketing initiatives to pipeline growth and revenue impact. - Collaborate closely with product, sales, and marketing stakeholders to ensure consistent messaging and market alignment. - Support additional marketing initiatives and responsibilities as needed to achieve business objectives. **Requirements:** - 5+ years of product marketing experience, ideally within ecommerce technology, logistics, B2B SaaS, or related technology industries. - Proven experience developing sales enablement programs that improve seller effectiveness and support revenue growth. - Demonstrated ability to own product launches from strategy and positioning through execution and performance analysis. - Strong messaging and positioning skills, with the ability to turn complex product concepts into compelling customer-focused narratives. - Experience conducting market research and translating insights into actionable strategies and competitive differentiation. - Background partnering closely with sales, demand generation, and product teams to drive business outcomes. - Data-driven mindset with the ability to connect marketing activities to pipeline, conversion, and revenue metrics. - Excellent communication, presentation, and storytelling skills with strong attention to detail. - Ability to operate independently, manage multiple priorities, and thrive in a fast-paced environment. - Strong ownership mindset with a proactive approach to problem-solving and continuous improvement. **Benefits:** - Competitive base salary range of **$89,441 - $149,069 USD**, with a targeted range of **$89,441 - $119,255 USD** depending on experience, skills, and qualifications. - Opportunity to participate in a discretionary bonus plan based on company performance and policies. - Fully remote work opportunity across eligible U.S. locations. -…