Product Marketing Manager II

About impact.com impact.com is the world’s leading commerce partnership marketing platform, transforming the way businesses grow by enabling them to discover, manage, and scale partnerships across the entire customer journey. From affiliates and influencers to content publishers, brand ambassadors, and customer advocates, impact.com empowers brands to drive trusted, performance-based growth through authentic relationships. Its award-winning products - Performance (affiliate), Creator (influencer), and Advocate (customer referral) - unify every type of partner into one integrated platform. As consumers increasingly rely on recommendations from people and communities they trust, impact.com helps brands show up where it matters most. Today, over 5,000 global brands - including Walmart, Uber, Shopify, Lenovo, L’Oréal, and Fanatics - rely on impact.com to power more than 350,000 partnerships that deliver measurable business results. Your Role at impact.com : The Product Marketing Manager II will develop and execute go-to-market strategies that bring our products to life in the market. Working cross-functionally with product, sales, and marketing teams, this role is responsible for crafting compelling positioning and messaging, enabling the sales team, and driving awareness and adoption across our target audience. What You'll Do: Owns positioning and messaging for a defined product area or buying center, serving as the go-to subject matter expert across Sales, Product, and Marketing. Leads end-to-end product launches, managing cross-functional execution, stakeholder alignment, and timelines — with the autonomy to adjust course based on data. Designs and runs Voice of Customer programs (interviews, Alpha/Beta, multi-method research) and translates findings into actionable product and marketing strategy. Drives adoption strategy for a product area, building scalable motions and diagnosing and resolving adoption blockers across the customer journey. Influences the product roadmap by surfacing unmet customer needs, new use cases, and emerging market trends through ongoing research and customer engagement. Maintains deep competitive expertise; develops and updates competitive positioning and trains the field on how to win against key rivals. Ensures messaging alignment across campaigns, launches, and sales enablement materials for a consistent market narrative. Collaborates with Product Management, Sales, and Customer Success to capture insights during Alpha and Beta phases and close the loop on customer feedback. Contributes to Pricing & Packaging recommendations using market research and customer value data. Leads cross-functional projects with minimal supervision, managing priorities and stakeholders across a matrixed organization. What You Bring: Bachelor's degree in Marketing, Business, Communications, or a related field; equivalent experience considered. 4–6 years of product marketing experience, with at least 2 years owning positioning and go-to-market strategy independently. Proven track record of marketing AI-based products, specifically translating complex technical models into accessible, value-driven language for B2B audiences. Direct experience working within influencer marketing platforms, creator-led agencies, or tech companies serving the creator ecosystem. Proven ability to develop clear, differentiated messaging that translates complex product capabilities into compelling customer value. Experience leading product launches end-to-end across cross-functional teams. Strong research and analytical skills — comfortable designing and running VoC studies, interpreting win/loss data, and turning insights into strategy. Demonstrated ability to influence stakeholders and drive alignment without direct authority. Excellent written and verbal communication skills, with the ability to adapt messaging for different audiences, including executives, sales teams, and customers. Ability to manage multiple priorities and complex project…