Product Marketing Manager

About Fundraise Up We’re Fundraise Up - a global fundraising platform built to make donating to nonprofits fast, seamless, and accessible to all. Every month, our technology powers tens of millions of dollars in donations across the globe. We focus on innovation that directly impacts results: faster load times, higher conversion rates, global payment support, and accessibility-first design. Our platform is trusted by many of the world’s leading nonprofits, including UNICEF, the Alzheimer’s Association, and a wide range of global NGOs. With a 4.9/5 rating across top software review platforms, we’re recognized not just for our impact - but for the quality of the product we deliver. About The Role Great products earn three different stories: the one that wins today's market, the one that opens tomorrow's, and the one that proves the architecture underneath both is right. We're hiring three Product Marketing Managers for our product-facing team, reporting to the Director of Product Marketing (Product). This function owns positioning IP for what we build, while GTM Product Marketing activates it in market. We're growing the team across three focus areas, and we'll match you to the one where your background and interests are the strongest fit. Core Markets. Our established product lines and the verticals that generate the bulk of Fundraise Up's ARR, including existing nonprofit segments and cause and cure organizations. New Products. Capabilities we're extending into where we already have ICP fit but the capability is new to our platform, including peer-to-peer giving and in-person giving. Platform & Core Products. The foundation everything else is built on: our core donation experience (checkout, campaign pages, donor portal, elements, donor documentation), the platform surface beneath it (APIs, integrations, developer experience, payment methods, localization, billing, dashboard, exports), and the experimentation engine that keeps it all improving. Each track owns its own positioning IP and works the same way day to day, but the buyer, the maturity of the product, and the technical depth required differ. Let us know in your application which focus area is the strongest match for your background; we'll route accordingly during the interview process. You are expected to be able to take a customer call about your product area without a solutions engineer in the room, at the depth of our public documentation. Our product is complex and deliberately opinionated. Several of our differentiators are architectural, and you'll be expected to explain why the system works the way it does and turn that reasoning into a case customers find compelling. For Platform & Core Products, that extends to holding your own with technical evaluators in RevOps, IT, and data teams. Key Responsibilities Run the Early Access Program for your focus area, coordinating with Sales and CS to identify and support customers and design partners on early releases. Be an expert at capturing specific customer requirements from the field that Product Managers can incorporate into the roadmap. Define and continuously evolve product positioning and messaging for your focus area, across relevant personas. Transform complex product capabilities into clear, benefit-driven narratives, and build deep expertise in your product area. Partner closely with Product, and with Engineering or Data Science where relevant, to determine product market fit, TAM, and opportunity cost of decisions. Build and lead launch strategies for your focus area, in partnership with the Director. Deliver content to GTM teams, including Demand Gen and RevOps, to drive awareness, adoption, and revenue impact. Own product-vs-product and roadmap-vs-roadmap competitive intelligence for your focus area. Act as an ambassador for your focus area at conferences, in web content, and in customer-facing material. Contribute to packaging, licensing, and bundling strategy for your focus area. At Fundraise Up, AI is…