Product Marketing Manager

**Real Voices. Superior Advertising. Thriving Media.** CivicScience is seeking a strategic marketer to guide go-to-market execution, product positioning, sales enablement, and commercialization efforts across our suite of consumer intelligence solutions. This role will work cross-functionally with Product, Research, Sales, Client Success, and Marketing teams to bring new offerings to market, develop compelling narratives, create impactful sales materials, and drive revenue growth. **Key Responsibilities** - Develop and refine product messaging, positioning, and value propositions for CivicScience's consumer intelligence, audience insights, and measurement solutions. - Contribute to go-to-market strategy and launch execution for new products, research offerings, platform capabilities, and industry solutions. - Build and maintain sales enablement materials, including pitch decks, one-sheets, vertical playbooks, pricing resources, case studies, and competitive positioning documents. - Support sales with tools, resources, and messaging that improves product understanding, accelerates pipeline progression, and drives revenue growth. - Collaborate with cross-functional teams to align business objectives, customer needs, and market opportunities. - Conduct market, competitive, and industry research to inform product positioning, messaging, and commercialization strategies. - Translate consumer intelligence and market research into compelling narratives, though leadership, and client-facing materials. - Create and maintain collateral materials, product storytelling assets, and customer communications that drive engagement and adoption. - Craft visually compelling presentations, marketing materials, and event assets while ensuring brand consistency across all customer touchpoints. - Support sponsorships and industry activations through content development, messaging, and sales enablement materials. - Own the creation and execution of compelling assets across digital, social, email, and presentation channels, leveraging design tools to deliver high-quality, on-brand creative **Qualifications** - 3-5 years of product marketing experience with a strong background in data, analytics, and/or technology platforms - Proven track record of building positioning and messaging to support GTM strategy - Ability to distill complex concepts and data into clear, compelling narratives that resonate with non-technical buyers (brand marketers, insights leaders, media executives, etc.) - Expertise building sales enablement tools (pitch decks, battle cards, demo scripts), as well as customer marketing and lifecycle programs to drive feature adoption and retention beyond acquisition - Exceptional written communication skills with impeccable grammar and attention to detail - Proficiency in Canva, Figma, and Google Workspace - Hands-on builder mentality and willingness to leverage AI tools to automate and scale work, setting the standard for how a modern product marketing function operates - Comfort and competencies to work in a fast-paced environment, balance multiple project, and translate complex ideas into impactful content Benefits & Expectations Join a company that values innovation and creativity, works with cutting-edge technology to influence major business decisions, and makes a real-world impact. Benefits include: - Company paid medical, dental, and vision premiums for you and your legal dependents - Company paid life insurance plus short- & long-term disability coverage - Flexible spending accounts for medical and dependent care - Employee assistance programs - Unlimited PTO - 401(k) - Travel and educational opportunities *This is a remote (work from home) role with preference for candidates in the Eastern Time Zone.* **Working at CivicScience** CivicScience has a vibrant, high-energy work culture with ambitious, innovative, and forward-thinking team members. Our specialized business units collaborate to fuel CivicScience's goals and objectives.…