Product Marketing Manager

**Job Title: Product Marketing Manager** **Location:** Pittsburgh, PA (Hybrid – 3 days onsite) **Travel:** Up to 30% **About Industrial Scientific** The team at Industrial Scientific is committed to ending death on the job by the year 2050. We hire inquisitive, motivated people, foster an encouraging environment, and we let them do their job. Our team is highly engaged, builds quality solutions and delivers outstanding customer service. Our leaders understand the critical elements of breakthrough performance: bringing out the best in people; crafting a climate of trust, openness and dedication; encouraging candor; and treating people fairly and with dignity. We are seeking a Product Marketing Manager to ensure that our portfolio is marketed effectively to the right audience. The ideal candidate is customer-obsessed, detail-oriented, inquisitive, creative, efficient, and comfortable interacting across the entire organization. **Position Overview** The Product Marketing Manager is a strategic and hands-on role responsible for driving market success for Industrial Scientific’s portfolio of products and services. You will lead positioning, messaging, and marketing strategies that resonate with our customers, enable our sales teams, and differentiate us in the market. This role requires a mix of strategic thinking, cross-functional leadership, and execution excellence. **Key Responsibilities** **1. Market Insight & Positioning** - Define clear value propositions and product positioning in collaboration with Product Management. - Conduct market and competitive analysis to identify opportunities and inform messaging. - Develop buyer personas and map customer journeys to optimize engagement. **2. Market Strategy** - Own marketing planning for new products, features, and services. - Lead cross-functional teams to ensure successful product introductions aligned with business goals. - Translate technical capabilities into compelling customer-facing messaging. **3. Sales Enablement** - Equip commercial teams with training, materials, and processes, including presentations, product demos, fact sheets, and customer success stories. - Drive confidence in selling through clear communication of value propositions. **4. Content & Demand Generation** - Partner with Marketing to create high-impact content: case studies, videos, blogs, and whitepapers. - Support integrated campaigns that drive awareness, adoption, and revenue growth. **5. Leadership & Collaboration** - Foster a collaborative environment across Product, Sales, Marketing, and Customer Success. **Qualifications** **Required:** - Bachelor’s degree in Marketing, Business, Engineering, or related field. - 5+ years of product marketing experience (B2B preferred). - Strong communication, presentation, and interpersonal skills. - Ability to analyze data and derive actionable insights. - Ability to adapt to changing market conditions and prioritize multiple projects - Proven ability to influence and align teams around shared business outcomes **Preferred:** - Experience in industrial safety or EHS markets. **Why Industrial Scientific?** - Mission-driven culture focused on saving lives. - Opportunity to lead impactful launches and shape market perception. - Collaborative environment with exposure to senior leadership. **Fortive Corporation Overview** Fortive's essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare. We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient car…