Product Marketing Manager, AI

Mapbox is the leading real-time location platform for a new generation of location-aware businesses. Mapbox is the only platform that equips organizations with the full set of tools to power the navigation of people, packages, and vehicles everywhere. More than 4 million registered developers have chosen Mapbox because of the platform’s flexibility, security and privacy compliance. Organizations use Mapbox applications, data, SDKs and APIs to create customized and immersive experiences that delight their customers. WHAT WE DO We're looking for a strategic, customer-obsessed Product Marketing Manager to lead the go-to-market strategy for Mapbox's AI innovations and shape how customers discover, understand, and adopt AI-powered experiences. In this role, you'll define the positioning, messaging, and go-to-market strategy for AI-driven products and features. You'll partner closely with Product, Engineering, Sales, and Marketing to bring innovative AI solutions to market, influence product direction through customer and market insights, and drive adoption across a global customer base. Success in this role requires someone who thrives at the intersection of technology, storytelling, and strategy. You'll translate complex AI concepts into compelling customer value, develop differentiated positioning in a rapidly evolving market, and help establish Mapbox as a leader in AI-powered location technology. If you're excited by emerging AI technologies, passionate about understanding customer problems, and motivated by bringing innovative products to market, we'd love to hear from you. WHAT YOU'LL DO - Own the go-to-market strategy for Mapbox's AI-powered products and capabilities, from positioning and messaging through launch and customer adoption. - Develop differentiated product positioning, value propositions, and messaging that clearly communicates customer value across technical and business audiences. - Partner cross-functionally with Product, Engineering, Sales, Marketing, Design, and Support to successfully launch new AI products, features, and capabilities. - Represent the voice of the customer by conducting customer research, synthesizing market insights, and using those learnings to influence product strategy, messaging, and roadmap decisions. - Define and measure the success of product launches and go-to-market initiatives by establishing key performance metrics, analyzing adoption and engagement, and continuously optimizing based on data. - Monitor the competitive AI landscape and translate market insights into differentiated positioning, messaging, and go-to-market strategies that strengthen Mapbox's market position. - Create sales enablement resources, including presentations, battlecards, competitive intelligence, product guides, and messaging frameworks that equip customer-facing teams to effectively communicate customer value. - Develop compelling customer-facing content, including blogs, webinars, solution guides, product documentation, thought leadership, and training materials that educate customers and drive product adoption. - Partner with Marketing to develop campaigns that increase awareness, engagement, and adoption of AI-powered capabilities, continuously testing and refining messaging to improve performance. - Build deep expertise in AI, location intelligence, and emerging market trends to serve as a trusted advisor across Product, Engineering, Sales, and Marketing. WHAT WE BELIEVE ARE IMPORTANT TRAITS FOR THIS ROLE - 8+ years of Product Marketing experience. You have a proven track record of developing go-to-market strategies, launching technical products, and driving customer adoption. Experience marketing AI, machine learning, developer platforms, SaaS, or enterprise software is highly preferred. - Customer obsession. You care deeply about understanding customer problems and use customer insights to influence product positioning, messaging, and go-to-market strategy. - Strategic storytelling. You excel at…