Product Marketing Leader

Lumana is on a mission to empower organizations by unlocking the value of their visual data — not just record the world, but to actually understand it and extract meaningful insights. Our AI video security platform delivers unmatched visibility and control, helping customers enhance security and safety, streamline operations, and respond instantly when it matters most. Founded in 2021, we are backed by tier-one Silicon Valley investors with deep team expertise in AI, computer vision, and machine learning. We are one of the fastest-growing video security companies and recently raised the largest Series A within our industry. We’ve built the most intelligent video security solution on the market — one that sees what matters, acts fast, and prevents what used to be inevitable. At Lumana, teams are small, dynamic, and trusted to lead. We think big, move fast, and execute like owners — because we are. Your impact here won’t be filtered. It will be visible, lasting, and real. Role Description The Product Marketing Leader guides how Lumana positions, launches, and communicates its AI-first video security platform to the market. This role is responsible for ensuring prospects and customers clearly understand Lumana’s differentiated value and why we win. This is a highly global cross-functional role at the center of Product, Marketing, Sales, and Customer Success. You will translate complex technical capabilities into clear, compelling narratives that resonate with decision-makers across industries including education, government, manufacturing, hospitality, healthcare, and retail. You will act as the voice of the customer inside Lumana—owning positioning and messaging, shaping go-to-market strategy, enabling revenue teams, and driving successful product and feature launches. This role is ideal for someone who is both strategic and hands-on, energized by ambiguity, and excited to help define and build a new category through strong storytelling and disciplined GTM execution. Why it Matters The AI video surveillance market will more than double to $14.6B in the next four years. Every camera in every building becomes a candidate for AI. Lumana can be the clear market leader. We have product-market fit and real momentum. What we do next decides whether we win the category. Lumana is at an inflection point. We have product-market fit and real momentum. What we do next decides whether we win the category. This role sits at the center of that decision: where we go to market, how we position to win, and where we place our biggest bets. The person in this seat designs how Lumana grows. Location Hybrid - Israel (3 Days Onsite, 2 Days Work From Home) We are open to exceptional candidates who will sit in our Ramat Gan or Casarea office in Israel and can effectively collaborate with our global Product, Engineering, and GTM teams. Responsibilities Own Market Strategy & GTM Direction - Own Lumana's understanding of the market, customers, and competitive landscape. Continuously gather intelligence from customers, competitors, sales, partners, and industry trends, then translate those insights into clear strategic recommendations. - Define where Lumana should focus its go-to-market efforts, adjust priorities as market conditions evolve, and ensure GTM strategy reflects real customer demand rather than assumptions. Own Positioning & Messaging - Develop and continuously evolve differentiated positioning and messaging that clearly communicates Lumana's value across industries, buyer personas, and customer segments. - Ensure messaging remains consistent across every customer-facing touchpoint while incorporating market intelligence and customer feedback to strengthen product-market fit. Lead Product Launches & GTM Execution - Partner closely with Product, Engineering, Sales, Marketing, and Customer Success to bring new capabilities to market. - Own launch strategy from roadmap to execution by translating product investments into compelling market narrativ…